Use social media holiday marketing to advance your small business this season

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Every year, the festive holiday season presents businesses, small and large, with an opportunity to really engage their customers with distinct holiday marketing ideas.
However, businesses also face a lot of competition during the holiday season. This is especially true if you have a small business or a startup. For established firms or organizations, leveraging the benefits of marketing or advertising is relatively easier.

We say this because they have many resources to make the most of the power of electronic media, such as commercials and radio jingles, leverage billboards, and print media like a magazine spread and newspaper flyers. In fact, most big brands have comprehensive sponsorships for the holiday movies you have seen hundred times- but it works.

However, small businesses need to get customers or buyers ready long before the festive season to increase sales and improve revenues. Don’t worry if you don’t have a million-dollar holiday marketing budget or engaging jingles to run on radio or TV. If you know how to leverage the power of social media or email marketing, you can benefit from social media holiday marketing.

With more than 3.6 billion social media users and an increased period of time spent online, particularly during the holiday season — Thanksgiving, Small Business Saturday, Black Friday, Cyber Monday, and Christmas, you simply cannot slack on social media marketing and online promotions.

Want to learn how you can boost your holiday marketing this year?
Keep scrolling down.

Why Social Media this Holiday Season?

Did you know that according to the latest Kepios findings, 4.45 billion users were active on different social media platforms in 2021?

Over the years, we have witnessed a dramatic shift in digital marketing. Modern digital marketing uses social media and email marketing as vital tools to improve brand awareness and reach customers.

Email and social media marketing use uniquely different tactics which can work even better if you use them together.

This New Year is expected to see a boom in digital marketing. Ushering in a new age, the new strategies are perpetually evolving with the current high-tech era. That is why businesses need to adopt them in order to succeed.

As more than 53 percent of the world’s population uses social media, having an effective social media strategy is critical for businesses. Choose a social media campaign or leverage paid advertisement to stand out from your competitors this holiday season.

Tips to take your social media marketing to the next level.

1. Incorporate Video Marketing

Video marketing is an emerging trend and can strengthen your marketing strategies to boost sales during the holiday season.

In fact, 85 percent of businesses have ranked short-form video as an effective type of engaging social media content. More than 65 percent of visitors land on the page of the marketer’s website, while 39 % contact a vendor after watching a video

Video marketing does not only refer to making and uploading videos on YouTube but other social media platforms as well. The trend is being used for product demos, product manufacturing, interviews, and covering glimpses of office life.

2. Use Live Sessions on Facebook or Insta

You can use the live streaming option on Instagram and Facebook. Most big brands, such as McDonald’s, host live videos on Instagram and Facebook to provide their followers a scoop of their deals and discounts for the holidays, new services, and products.

In addition to Facebook Live, using its event feature is a great idea to maximize your social media holiday marketing. For instance, if you’re hosting an in-store event this Christmas, Facebook events can help you. The sooner you take this step, the better the response you will receive. Many buyers start taking an interest in events like these.

Plus, the more people will know about that, the more they will share it. Once you have hosted a live session, made an event, make sure you continue posting updates and promotions on the social media account. Post on a daily basis to stay connected to your followers.

3. Social Media Stories

Social media stories are another latest holiday marketing trend you need to consider to enhance your brand image this season.

Savvy marketers use powerful live videos to promote brand awareness and engagement. Snapchat, Instagram, and Facebook have already introduced social media stories that many marketers have started using to support their brand.

4. Create a Business Account on Instagram

Many people do not consider creating a business account an important step to get the audience’s attention, but it plays a very important role in promoting your brand. This is especially true in boosting social media holiday marketing.

Once you create a business account, the next vital step is to connect that account to Facebook to reach more users. With the help of a business account, you can see the crucial analytics that can help you get valuable insights regarding the impact your posts are making. Plus, it updates you on how individuals on Instagram are engaging with your content.

Through a business account, it is easy to determine the number of followers and the kind of impression a particular post gains. The potential custom-build features of Instagram are very helpful in leading users to your website and exploring your holiday deals.

5. Maintain a Strong Social Media Profile

Your professional profile serves a great purpose for your brand image. That is why it must look appealing and engaging. Many buyers look for credible and reliable brands to shop from during the holiday season. And a well-maintained profile helps you attract potential customers that will ultimately reflect in your bottom line.

Make sure you choose a superior-quality profile image to differentiate your brand.

According to social media marketing experts, adding exclusivity to your brand’s online presence is paramount for building trust.

6. Pay Attention to Your Followers’ Demands this Year

If you really want your business to become part of your buyer’s holiday plan this year, you need to deliver what they are looking for. Though you should always be vigilant about the content you’re delivering to your followers, it is particularly important during the holiday season. It is the time of year when all businesses and sellers are vying for customers’ attention.

How about conducting surveys to get customers’ feedback before the festive season begins? Send the survey to all subscribers via email or post it on your Twitter, Facebook, and Instagram accounts.

7. Scheduling Content

For impactful marketing through Instagram or Facebook, it is essential to understand the specific variety of content your audience likes and how you post. For that, you can schedule posts with the help of various tools.

It will keep you in your customers’ minds. Besides this, deliver the specific proportion of content frequently to invite additional followers and interact with them.

Summing Up

Social media marketing is diverse and provides entrepreneurs with many opportunities to market or advertise their brand during the holiday season. Not only this, platforms like Instagram, Twitter, and Facebook are great for connecting with customers.

The platforms are growing in popularity because of the advanced features like visual search, live streaming, stories Insta-map, and 360 installs. Thus, the channels are an amazing marketing tool to get your users engaged this festive season.

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