How to integrate social media with web designs? Why it’s important?

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Since the pandemic, the use of social media has increased tremendously. Mainly, social platforms are a constant source of entertainment. However, they’re also a rich source of endless information and inspiration.

Undeniably, to be successful in business, integrating social media is mandatory. Besides, a social media report states that buyers use social media more. Noticeably, business websites have been growing since social media hit the internet.

What is Social Media Integration in Web Design?

Without a doubt, social media is the reason many businesses are growing. Hence, its integration in web design is a better choice for you! How so?

Integrating your social media links into your website design can improve your marketing strategy. It acts like a funnel that redirects your social media followers to your website and vice versa. This way, your target audience can access your social platforms via your website.

Subsequently, this process will expand the extent of your content and combine your marketing efforts. So, they will be more potent for lead generation and sales. Sounds great, right?

Popular social media platforms that are best for marketing today include:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • YouTube

However, a good website is also a key factor to enable successful and practical integration. Irwin, from Chromatix, said that web design needs to be a job for only the experts. “You would never go to your GP for heart surgery. In the same way, you would never get your most important online assets, your website, developed by a generalist marketing, SEO, or creative agency,” the CEO stressed.

Is web design social media integration important?

Ever wondered the purpose of those social media buttons you find on blog posts and web pages? Well, it’s simple! With those buttons, sharing content is straightforward without copy-pasting the URL.

Website social media integration is essential in several ways, like;

  • Maximizing your brand awareness
  • Improves interaction with your website for a bigger social media audience

The fact that brands allow interaction with their audience is an essential aspect.

Better still, you will need to integrate social media across all your communication channels. Most probably, some of your competitors are catching up on you or even circling you. This is because they produce cheaper and free-flowing leads to closing deals faster.

Did you know that most people hear of job vacancies from their social platforms? With the integration of social media with websites, organizations are also sharing their openings on their social platforms. This way, potential candidates rush to the websites for applications.

Fortunately, there are background screening checks even on social media to verify the credibility of different users. This then becomes easy to endorse their proficiency for a particular skill.

But, where are you currently?

A few years ago, cold pitching and conventional advertising worked for businesses. However, today, the case is different.

The hard truth is that conventional advertising is expensive. Worse still, most customers are hard to reach through traditional calls, texts, and unanswered emails.

Conversely, businesses with a solid and steady social media presence are raking it all in. Well, if you are not in this bracket, don’t throw in the towel just yet.

Let’s see a few strategies to integrate social media into your website.

1. Add Social Sharing Links

Usually, you will find these social share buttons at the bottom or top of several blog posts. As stated above, their main objective is to increase your content awareness. Better still, they allow your readers to share your content easily.

Additionally, remember to keep it simple when adding social share buttons. In short, don’t add a share button for every social media platform available. Instead, focus on relevant platforms and those with a high target audience for your brand.

Moreover, avoid spamming your website with socials. But, insert them on sharable content like videos and blog posts.

2. Add handles and hashtags

In social media, people converse uniquely. Usually, there’s limited space to pass a message hence the need for acronyms.

Because of the increased noise in these platforms, handles (@) and hashtags (#) pass the message faster and to the right people. Besides, this new mode of communication in social media has become innate.

You can also use hashtags for self-promotional purposes. And there’s no need for significant placement in the design.

3. Use the ‘About Us’ page

The ‘About Us’ page is an insightful place on your website. Herein, visitors get to know more concerning the founders and the company’s team, values, and mission.

Furthermore, it’s an ideal place to integrate social media. You can do this by asking visitors to connect with you or know more about your experience via your profile on your preferred platform.

This way, you’ll form increased connections and start creating actual relationships with customers and prospects.

4. Create a social login preference

Most websites allow you to access content by logging in socially via Google, Facebook, or Twitter accounts.

Undeniably, this is a perfect way to integrate social media into your website. Moreover, it’s also a significant preference for most people. According to LoginRadius, 73% of consumers prefer to log in through their social media accounts.

Besides, using a social media account to log in is more effortless. This way, you don’t have to create a profile, select a password, confirm it from your email and log in again after finishing. Through social media, you need a few clicks here and there, and you’re in!

5. Build a timeline

There’s a sequential timeline of our activities and connections in several social media feeds. This layout is engaging because it gives us a chance to feel someone else’s story.

So, what’s a website if not a story of a company and its mission for its customers?

Besides, having a social timeline on your website is similar to taking photos and sharing them online. People want to let the public know of their lives’ highlights. Nonetheless, brands are doing the same using their websites.

6. Engage visitors through chats and quizzes

There are many ways you can revitalize the user experience on your website. Most probably, a timely pop-up or striking animation would be ideal.

A live chat is a way to talk to your customers online. However, this needs someone to be there, answering questions always. So, there has to be another better way to give answers, right?

A quiz format is a better option. This involves customers answering questions they get when they visit a website. In the end, consumers get a personalized response on their quiz discussion. Generally, choose what makes more sense for your website and apply accordingly.

7. Add trust symbols

Some social platforms allow public figures and brands to verify their identity. This is an excellent thing for straightforward following and avoiding bumping into scammers. Undeniably, the internet is overflowing with scammers, most of whom impersonate public figures and brands. It will be easier and safer to follow your favorite brand or public figure with a trust mark.

So, instead of a big ‘verified’ tag on someone’s profile, most platforms use a tiny symbol. When people see that symbol, they know it is okay to trust the profile and information. The tiny symbol is a blue checkmark beside the profile’s name.

Moreover, trust marks are also on the web to inform visitors of the safe sites to engage and buy from. They appear as large logos for security providers like Norton Security to promote customer trust before checkout.

Therefore, find ways to add smaller trust symbols to strengthen trust through the whole experience.

Wrap Up

It’s high time we start thinking more about the strengths of social media use. Undeniably, it plays a significant role in business marketing efforts.

Using social media tactics correctly will make a positive impact on your website. You will stretch your reach, create a stable connection with your audience, and receive a positive ROI on your marketing efforts.

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