No military leader directly goes for an attack with his army. What they do is first check the terrain they are going to fight on, see how many soldiers the other side of the army has, look at all the patterns, and plot the course of action.
They plan which kind of attack will hurt them the most. Should they penetrate the center or they should go for the guerilla warfare tactic, they develop a strategy according to that and plan an attack. So, they could guarantee an 80% win in the war.
Without a proper plan or strategy, you can’t execute anything whether it’s a tactic for war or you are building a mansion for yourself, or let’s say you can’t make a cake without a proper plan.
And if you think like this you can also see that creating search engine optimized content isn’t much different.
The days of keyword stuffing are gone, and neither you can write a blog on an old topic with old keywords, if you do this all you will see is getting 0 results out of it. In order to generate high-quality inbound leads and successful website traffic, a hired SEO expert conducts detailed analysis, plans meticulously, and establishes well-thought-out SEO content strategies.
Content marketing has taken a huge turn over the year from being keyword specific now it focuses more on the pain point of the audience as well as the keyword, SEO is evolving day by day. Knowing what your customers want is the first step in providing them with relevant and useful content. As a result, you’ll be able to create material that is more effective.
When you write with a specific goal in mind, you increase your website’s visibility in organic search results. And if you market it this way you will get so many leads as well as no. of conversion and sales. Because an organic SEO generates 5.6x more results than PPC.
But the question stands still, How can you build a successful SEO content strategy on your own?
“No website can stand without a strong backbone. And that backbone is technical SEO.” Neil Patel
But let’s first understand what is SEO content strategy?
SEO content strategy
A search engine optimization strategy is an act of categorizing the information on a website in order to increase the probability of it displaying in the search result. Fundamentally, it is the procedure you undertake in order to maximize your chances of obtaining organic search engine traffic.
It is very essential to have an SEO strategy in place since it helps you to remain on course when the need of developing new content arises. It’s better to deliver information that people actually want rather than relying on your own ideas about what they’ll be interested in.
Content marketing relies heavily on SEO because it impacts how your content is found on search engine results pages (SERPs). Poorly organized and scattered content makes it harder for engine bots to properly index your site, determine your domain authority, and rank your individual pages.
Now, let’s look at how you can develop an effective content marketing strategy.
1. Identify your target audience
Determine who your target audience is before you even begin to market your product in front of them. And to do this, first, you need to know who your prospective customers are, What your adversaries are doing, and what problems your product or service that your product or you are providing can solve.
You don’t need a Ph.D. in marketing to know who your potential customer or ideal customer is. It all boils down to a handful of pretty straightforward questions.
Who are they?
It’s essential to assess who your customer base is by looking at how closely they identify with your brand. The first step is to keep a record of who follows you on social media networks like Facebook, LinkedIn, YouTube, and Instagram and see what they like, share, and comment on.
As a rule of thumb, your target audience on social media isn’t just a passive audience, but a customer or subscriber. Your target audience involves even those who have just bought once from you, as they may return to do so in the future.
What are their problems and their desires?
In certain cases, what you find interesting or useful may not be advantageous to your customers. Think about your audience instead of yourself while outlining their issues, difficulties, and wants. Take a moment to consider how you might feel in their shoes.
You shouldn’t make any proposals solely on what you think. Use facts, past expertise, and an assessment of client behavior to help you come up with them. In order to help your audience overcome the biggest barriers they face, it is important to know what those barriers are.
Where do they go to look for the information they need?
As a matter of fact, everyone needs information.
We’re constantly bombarded with information, but where do you turn for answers when you really need them? To reach your intended audience, choose the best means of communication for them, and after you do that you need to talk with them in the language they are able to understand.
Let me give you a simple idea regarding this. I’m very well aware that my audience is active on social media sites like Instagram, Youtube, and LinkedIn, where they consume marketing content.
What benefits can you offer?
Everyone is looking for answers to their problems and a little more ease in their life. Just think about products and the issue that it addresses. In what ways does your offering stand out from the competition? Can It do anything about them? What are the most important benefits?
As a result of so much rivalry, it is imperative that you find your niche’s competitive edge and always endeavor to develop your product by delivering something that others do not. For example, a free trial period, better customer service, or a complementary tool.
Who do they trust?
The ability to inspire confidence in your core audience is crucial. Nobody buys a product or service from a firm that they don’t know or trust. This is why customers read and value Amazon reviews. They know that it helps build trust, and it has also helped Amazon become a trillion-dollar company.
As for the final question, it’s one of the most important.
The good name of your company is quite important. Positive customer relations are crucial because they help spread the news about your business on social media and among their personal networks. Customers are more likely to buy from you if you obtain positive reviews, have a good reputation, and have a positive online presence.
“If you want to create messages that resonate with your audience, you need to know what they care about.” Nate Elliot.
2. Keyword Analysis
The foundation of any successful SEO campaign is thorough keyword research. Despite the fact that this may seem obvious, it is essential to produce content and web pages that your consumer seeks.
Huge brands are known to create overwhelming amounts of content that doesn’t target certain keyword phrases or repeats the same terms over and over again.
The best way to avoid this mistake is through thorough keyword research.
By conducting extensive keyword research, you may cover topics in-depth without compromising the value of already- existing phrases. This boosts traffic, engagement, and conversion rates on your website.
How to find the right keywords?
- Utilize powerful SEO tools such as Ahrefs, Moz, and SEMRush to collect piles and heaps of keyword-related data.
- Bear in mind that you should not only look for head terms, but also for long-tail keywords.
- Examine Google Search Console to determine which keywords are already driving organic traffic and to find areas for optimization.
- Examine Google Searches to identify emerging trends and seasonality.
- Utilize Google’s autocomplete and “also ask” features to generate relevant term suggestions.
- Utilize an SEO tool such as Answer The Public to investigate “why” and “how” phrases.
3. Set up a blog
Writing a blog can be a great way to boost your website’s search engine results and engage your visitors. In the end, each blog post is a new page on your website and a fresh opportunity to rank in the search engines (SERPs). If your company doesn’t already have a blog, you might want to start one.
Let’s look at some of the benefits blogs can provide you.
- It contributes to the growth of your website’s visitors.
- Repurposing blog content for social networking sites is a viable strategy.
- Converting visitors into clients is made easier with the help of this tool
- A long-term impact is achieved.
- Blogging aids in links building.
- It assists you in spreading information about your organization.
4. Optimize your content
Now that you know about keyword analysis importance and also how much a blogging page is required in the website.
While you’re writing your content, make the most of every SEO potential by:
- Your H1 and H2 tags, as well as your meta description, should also include target keywords. Google is more likely to notice and index your site based on these factors.
- Prioritizing your audience and providing content that is relevant to their requirements and provides value.
- You may build a strong brand identity and customer loyalty if you publish frequently. Many people will eagerly await your new posts, hoping for a chance to learn something new from your company.
When you optimize your information on a regular basis, you enhance the likelihood of achieving higher search ranks, greater visibility, and traffic volume.
5. Build up your backlinks
Search engine optimization relies heavily on backlinks. It’s impossible to have a successful SEO strategy in 2022 and ignore the importance of high-quality backlinks.
Why? Backlinks are essential for branding, brand authority, expertise, and trustworthiness will be even more valued in 2022 than they are today, as we’ve already established. Your EAT factor rises when a reputable site links to yours, and Google sees your site as a viable alternative for searchers.
how to successfully create backlinks. Here are a few pointers:
- The domain authority of a link is more crucial than the number of links that you have.
- Consider guest writing on other people’s blogs.
- Make use of internet forums to distribute your work and network with other professionals in your field.
- Make use of social media by providing relevant content and contacting folks to ask for backlinks to your website from their sites.
- Find unlinked mentions and turn them into links.
6. Images are also very important
Over 20% of all internet search queries in the American States are based on images, according to Google. Thus, in order to dominate SEO in 2022, it is critical to understand how to optimize any image for search.
To begin, make sure any images you use are of great resolution and relevant to your theme. Users should be able to tell from your image what the topic of your post is.
Before uploading any images, be sure that they have been compressed. Keep in mind that the speed of a website’s page is taken into account by Google when determining a site’s ranking. Even a single large image can slow down a website because it accounts for 21% of the total weight of a webpage.
Images’ alt tags are just as important. To help search engines associate keywords with your image, search engines use this text alternative to photographs. Additionally, if your image fails to load, this is the writing that shows in the user’s upper left corner. Make sure to include all relevant information and keywords while creating your alt text. Do not, however, over-inflate your use of keywords. If you don’t need a specific keyword, don’t include it. As a result, your site could be penalized by Google.
7. Assess and monitor your content success
Because SEO can take a lot of time and effort, you’ll like to know if it’s working. In order to establish the total performance of your procedure and to identify areas for development, it is essential to monitor your metrics on an ongoing basis.
A web analytics solution like Google Analytics or Excel or Google Sheets can be used to track organic traffic. Additionally, by analyzing indexed pages, conversions, ROI, and your SERP positions, you will be able to recognize your accomplishments and uncover opportunities.
Devising your SEO month plan
- Conduct SEO audit
- Research target audience
- Spend time researching keywords associated with your industry.
- Create a list of blog post ideas that capitalize on opportunistic keywords.
- Update or rewrite blog posts that are no longer relevant.
- Other possibilities for SEO, such as holidays, should also be identified.
- List all the content ideas that you get
- Track the progress at the end of the month
Bringing this to a close
It might be difficult to achieve high rankings in search engine results pages. It may seem enticing to create material around popular keywords, but doing so may hinder your company’s progress.
Make a more informed decision and go with an SEO strategy that enables you to better meet your company’s unique needs, such as boosting the number of customers you can acquire. To learn everything there is to know about SEO, have a look at our SEO 101 guide.