Traffic is an important metric to track your performance on the search results. A successful blogger always needs to keep an eye on their audiences constantly. Though there are tons of plugins and web applications to track the performance of your blog, Google Analytics remains the accurate one to gain the perfect report.
Google Analytics provides you with the right data and suggestions to boost your website ranking and organic traffic. But, it is difficult to achieve the result overnight, where it takes a little while and small effort. Tracking your blog traffic frequently allows you to detect your content performance. With Google Analytics, you can determine your audience’s interest and make your future content more interesting.
Before entering into the metrics, let us be clear about Google Analytics and its benefits to boost your website traffic.
What exactly is Google Analytics?
Google Analytics is a tool that provides the inner workings of your website with accurate analytics data. The report includes page session duration, average traffic, bounce rate, and audience demographics. While finding the data of your website, helps to interact with the audience metrics and measure the blog success. As Google remains the primary platform to track your website traffic, Google Analytics becomes the right tool to gain success in your blog.
Why is Google Analytics necessary in marketing?
There are two reasons for online businesses to use Google Analytics.
- It is user-friendly and is free to use. Utilize the features without spending any money.
- It is more comprehensive where you will get more versatile and scalable data.
Google Analytics remains the premium marketing tool to gain the analytics of each of your web pages including your blog.
On what basis is blog success considered? Only measuring traffic is enough? If so, what will happen if the visitor leaves your blog within 10 seconds? Your ultimate goal would be engaging people with your content. So, find the audience’s interest to gain blog success with high-quality content.
How to boost your blog traffic with Google Analytics?
There are five powerful metrics to measure blog performance that leads to grand success.
- Average Time On Page
- Average Pages Per Session
- Returning Visitors
- Conversion rate
With the above metrics, get the traffic data and content metrics to perform your blog much better.
Are you ready to know about the Google Analytics metrics in detail? Let’s get started!
Generally, in Google Analytics, the organic traffic is known as pageviews which is an important metric to find your blog performance. Pageviews are the number of times the user visits your blog. There are two ways available to find the pageviews.
- Tap on Behavior -> Site Content -> All pages to know the view data of your site. This report shows the data of all your pages including your blog.
- If you have your post in the subfolder, then navigate to Behavior -> Site Content -> Content Drilldown. After that, choose the right folder to get the needed metrics.
With the pageview metric of the individual blog, you can get the evaluation of two important points that led to blog success:
- Get the details of a well-performing blog that provides you with the right topic idea for future blogs that lead to success with higher audience engagement.
- Another one is, it provides the blog page that contains the least engagement where you can identify the topics on which you should not focus.
2. Find The Average Time On Page
Get the average time of a page that a visitor spends on your website from the report taken for pageviews. Average time on a particular page also known as the dwell time provides the average time that your audience spends on reading your blog post.
With this metric, you can also find whether the user reads your blog or not. For example, if it takes 20 minutes to read a particular blog, GA calculates the average time as one minute and calculates the average time that the user spends on your blog.
To increase the average time, make the following changes to your blog:
- An enticing introduction for your blog, in a way of attracting huge audiences.
- A perfect headline apt to your content
- Good writing quality
- Lead your page without any distractions
- Check the page speed
If you follow the above points, you will gain good metrics from Google Analytics and make further improvements to your blog content.
3. Average Pages Per Session
The average page per session is the number of pages that a user views on your site during her visit. Google Analytics also provides this data to find the performance of each page. As a blogger, it is necessary to find the additional page that tends your audience to visit through a particular blog. If you want to move visitors to visit your multiple pages on a blog, add more quality backlinks that lead audiences to one of your pages with quality content.
To find the above data in Google Analytics, choose Behavior -> Site Content -> Landing Pages. The report of the landing page gives the report of the first viewed page while visiting your site. Plus, it provides the metrics of bounce rate, session duration per session.
4. Know The Return Visitors
Stay on the top in the minds of your prospects by writing strong and consistent content that leads to authority creation for your brand. It gives a hand to your business if you need the product sale. An essential metric in Google Analytics that leads to blog success is to find the number of returning visitors to a specific blog.
If the visitors spend more time reading your posts, it shows a positive sign on the content quality. It means multiple users take your blog as the referencing one to gather data. How to grab this data from GA?
Move to Behavior -> Site Content -> All pages, then click the Secondary dimension dropdown and choose the required User type.
Also, you can sort out your website page according to the number of returning visitors. To access this feature, click the Page header.
5. Goal Conversion Rate
The goal in Google Analytics refers to the particular action that a user wants to take after reading your blog. Your goal may be signing up for your website, filling out the contact form, or purchasing your product. Google Analytics tells the percentage of visitors performing any of the actions.
To know the metrics in Google Analytics, first set a goal and tap onto Behavior -> Site Content -> Landing pages. Once tracking your conversion rate, you can drive higher traffic to your highly converting posts.
As a result, with the above metrics, you can track your blog performance and make editorial decisions to promote your business. Google Analytics will be the perfect tool to measure your blog traffic that drives higher engagement with ROI and improves your SEO. Create and track high-quality content to measure your blog presence that marks your online presence.
Though there are a lot of tools to identify the metrics, Google Analytics will be a free and powerful tool to understand your blog’s success!