Posted by If you’re reading this, you already know how important social media is for business growth. I won’t get into that right now.
But since you are reading this, it means you’re looking for some easy information on social media management tools. And that’s exactly what I’m going to talk about here.
Before I go ahead though I thought I’d also give you a tip you should use when searching for that one tool that solves all your problems. I call it STAC!
Support: You need to make sure that the tool you’re looking at supports scheduling to the social networks that you use. The basics are obviously mainstream networks like Twitter, Facebook, and Instagram and most tools will always have integrations with these three.
Time-saving: You need to be able to schedule a good amount of posts so that you have extra time saved for other tasks or just to relax for a bit. Of course, scheduling to these platforms will have its limitations based on the terms set in the platform API. Be sure to find one that suits your needs.
Analytics: Anyone knows that analytics and reporting are a major part of business growth. You need this to understand if you need to change your target audience or upgrade your marketing strategies and campaigns.
Cost: Getting the best or the most for the least amount might not always serve you well. You need to make sure that the features in the subscription are what suit your business best. And not only your business but the tool should be able to offer features that will, in the long term, help you maintain a decent work-life balance.
Okay, so now that we’ve gotten that out the way, I’m going to list out a few tools here that I feel offer good features that will help you on your journey to achieving that work-life balance I mentioned.
Let’s go!
1. Crowdfire
Crowdfire is a social media management tool that will help you schedule posts to save time. It’s super helpful to manage and grow your social accounts organically. They support mainstream social platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. They have a free plan that supports 3 social accounts and you can schedule up to 10 posts per account on this free plan.
Their subscription plans start at $9.99 per month. With this 1st upgrade, you get to add up to 5 social accounts and schedule up to 100 posts per account. You’ll also be able to add up to 5 sites with RSS feeds under their Content Curation feature.
You can check out their other features and subscription plans here — Crowdfire Pricing
2. Buffer
Buffer is another Social Media took kit for small businesses. They also support mainstream social platforms — Instagram, Facebook, Twitter, LinkedIn, and Pinterest. They have a free plan where you can connect 3 social accounts and schedule up to 10 posts per account. Their subscription plans start at $6 per account per month. There is no limit on the number of accounts you add. With this 1st upgrade, you can schedule up to 2000 posts per social account. You’ll also get access to analytics and insights.
You can check out their other features and subscription plans here — Buffer pricing
3. Later
Later is a Social Media scheduler that does offer a few more features as well. They support scheduling to Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. They call these platforms a social set. There is a free plan available on Later and you can add 1 social set with a scheduling limit of 10 posts per social account. Their subscription plans start at $15 per month. Here you can still only add 1 social set but you get a 30 post scheduling limit. With this 1st upgrade, you’ll also get access to their hashtag suggestion feature and analytics for Twitter and TikTok.
You can check out their other features and subscription plans here — Later pricing
4. SocialBee
SocialBee is another scheduler that supports platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google MyBusiness, and TikTok. They have cool feature integrations like Canva and Bitly to help you be more productive and maximize your social media efforts. They do not have any free plans but you can get a 14-day free trial that will give you access to their ‘Pro’ plan. Their 1st upgrade however is their ‘Bootstrap’ plan at $19 per month. This subscription allows you to connect up to 5 social accounts and schedule up to 1000 posts per account.
You can check out their other features and subscription plans here — SocialBee pricing
5. Hootsuite
Hootsuite is one of the more famous management tools. They support scheduling on TikTok, Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest. The free plan allows you to add up to 2 social accounts and schedule up to 5 posts per account. They also have a free 30-day trial for all their subscription plans. Their 1st upgrade is to the ‘Professional’ plan at $25 per month. The upgrade gives you access to add up to 10 social accounts with no limit on scheduled posts. You’ll also get access to auto and bulk scheduling.
You can check out their other features and subscription plans here — Hootsuite pricing
6. Sendible
Sendible is a scheduler that is more widely used by agencies rather than small businesses. They support scheduling to Facebook, Instagram, LinkedIn, Twitter, and Google MyBusiness. There isn’t a free plan available but they do have a 14-day free trial available for all plans. Their subscription plans start at $29 per month and you get to add up to 6 social accounts with unlimited scheduling. They offer quick reports and also access to their Canva integration.
You can check out their other features and subscription plans here — Sendible pricing
7. SocialPilot
SocialPilot is a management tool that aims to increase brand awareness and traffic. They support scheduling to Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more. They also do not have a free plan but all their subscription plans have a 14-day free trial. Their subscription plans start from $35 per month where you can add up to 7 social accounts. You’ll have access to post analytics and Zapier and Canva integrations as well.
You can check out their other features and subscription plans here — SocialPilot pricing
8. AgoraPulse
AgoraPulse is a full-featured social media management tool. It supports Facebook, Instagram, LinkedIn, Twitter, and YouTube. They do have a free plan where you can connect up to 3 social accounts and can schedule up to 10 posts per social account. Their subscription plans start from $99 per month and you’ll be able to add up to 10 social profiles and 2 users with unlimited scheduling. You’ll also be able to connect your Google MyBusiness account. You’ll also have access to bulk scheduling and Web Listening searches.
You can check out their other features and subscription plans here — AgoraPulse pricing
There you have it! Make sure to do your research well and try a few options before settling on a tool.
Good luck! 🙌