Social media is all about storytelling. And, what’s better than for a non-profit to put out their cause and promote it for all the right reasons? All of this across multiple social platforms.
Knowing the fact that non-profits have a lot to do, there is very little time to add another task to their to-do. To ease it out, non-profits are switching to becoming entirely digital and also seeking help and assistance.
One way we’ve noticed they’re scaling up in terms of growth is by being present on social platforms.
With the time they use to focus on the core problems that they’re solving and the service they provide, it’s very difficult to manage social platforms individually.
This is where a social media management tool steps in.
What is social media management?
Social media management is basically having all your social platforms under one roof.
Once done, you can start creating content, have a content strategy and put it up on your calendar, schedule posts, engage with your audience, download analytics reports and so much more.
It helps to evaluate the numbers, understand what is doing well for you and what’s not, and the strategy that is a good fit for you or your firm to make decision-making easier.
The whole process allows you to stay organized, explore different audiences, reach more people and grow your accounts organically.
What is a social media management tool?
Earlier, social media managers would manually create posts, and schedule them individually. This was done via native social apps like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.
Fast forward to today’s time, they’ve all found a best friend- A social media management tool.
Social media management tools are designed to make a social media manager’s life less stressful, more effective, and easy peasy.
Over the years it has helped improve performance and also productivity.
The effectiveness of using a social media management tool has seen an increase in awareness, the ability to reach more people, help in creating content, scheduling posts, creating content calendars, deciding the best time to publish, curating content, and a lot more.
Affordable social media management tools for non-profits
Let’s look at these 7 tools that are super helpful and can be afforded by non-profits.
With the help of these tools, staying consistent, analyzing, and engaging, non-profits can ace the social space ⚡️
Crowdfire is a powerful and most affordable Social Media Management tool for brands, businesses, agencies, and individuals all around the world.
It helps you with the tiniest of tasks like scheduling posts and then with more features like Content curation, Mentions, Analytics, Report builder, RSS feeds, Social listening, Sentimental analysis, etc.
It’s super helpful to manage your customers and grow your social accounts organically too
You can avail of a flat 50% discount on all the plans available here
This discount is applicable both monthly as well as on yearly plans.
All you have to do is drop an email to email@example.com
You can explore the Web App here.
Hootsuite is a social media management platform that almost replaces a social media manager. With just one platform you will be able to do the simplest of things like curate content and schedule posts all the way up to managing team members and measuring ROI based on your activity via the platform.
They firmly believe in helping nonprofits harness the power of social media through their HootGiving program.
If you’re an organization with a valid charitable status, you may be eligible for a nonprofit discount.
You can apply for a 50% off — here
BufferApp is a multi-purpose social media marketing software tool.
It helps you to seamlessly draft and schedule posts across multiple social networks including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. They have other additional features like social media reporting and monitoring functionality.
Buffer like other social media marketing tools wants to make a difference, even if it’s a tiny one to help non-profits with their social media marketing efforts.
If you’re a non-profit, you can fill the form here
Here are two other things to note from their FAQs —
Later is a scheduler and link in the bio tool. It helps you plan your content and schedule it across platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
The app has most features for Instagram that include— Visual Planner, Stories Scheduling, Best Time to Post, Analytics, Auto Publish, and Hashtag Suggestions
For other social platforms, the features are platform-specific. For example, for Pinterest, you can schedule Pinterest pins, optimize content, track traffic, and also growth.
Later App through their “Later Non-Profit Program” offers a 50% discount on annual and monthly subscription payments for qualified non-profit organizations and a 100% discount off the growth monthly plan for non-profit organizations fighting racism.
5. Sprout Social
It’s a social media monitoring tool that also allows you to schedule posts.
It helps you to increase awareness, level up on social media reach, enhance social media efficiency and promote team support.
It gives you real-time data on social media activities. You can collaborate on creating, and scheduling relevant content that in turn leads to organic growth of your social platforms.
For non-profits, there is a discount that is available on request.
All you’d have to do is write to their team here
A social media management tool that helps you plan content to publish on multiple social platforms. You can also engage with your audience from a single dashboard.
This tool offers an editor where you can compose messages for each social network.
Apart from this, sendible also allows you to publish to blogs 😮
Non-profits can avail of a 15% discount on monthly plans and 25% off annual plans.
SocialOomph is an easy-to-use and affordable tool for a non-techie. This is best for many nonprofit social media managers who properly fit into this category.
With Social Oomp, you’re able to track keywords, schedule unlimited tweets, save and reuse drafts of posts, and check DMs on multiple accounts under one single roof.
It’s also the best tool for Twitter growth and can increase your productivity
Discounts are available for non-profits on request. You can write to their team here
These 7 tools are super helpful to create a successful social media plan.
Here are 5 quick tips to follow and speed up the organic growth of your social platforms –
- Work on social media goals to align them with your non-profits objectives
- Identify your target audience and ways to engage with them
- Narrow down to the social platforms you’d like to focus on
- Work on a content strategy
- Sit with the analytics, track it down and create reports to share your results
That’s it, folks! 🙌
With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Try it for free.