Posted by It is sure that every entrepreneur wants to grow the business — and elevate it to new heights, But how can it be done with technological advancements?
Businesses should learn to embrace the advancements that would help them simplify the job Automation is in place, let humans focus on your business’s core competencies, and let the email marketing tool work on your campaigns. What does this sound like?
It is worth to be noted that marketing is all about communicating in the correct language and attracting new prospects to your brand. Email is an influential aspect of marketing — Businesses can never stay away from the concept of email marketing.
Let’s dig deep into how email marketing software is helpful for your business and what are the 5 topmost-used email marketing tools that can simplify your campaigns.
Why is an email marketing tool necessary for your business?
Email marketing campaigns work wonders for your business. Executing a campaign in the right way will take you to great heights. It can be a valuable asset for your business too. But, how do we execute it effectively?
With an excellent email marketing platform!
Email automation is a great job — you need to finetune the information, frame the templates, and feed it into the tool. The actions will be based on how and when you need to send the email. The Best part is the analytics — don’t break your head to see the email performance. It will be all readily available for you.
Top 5 email marketing tools to keep an eye out for your business automation:
- Hubspot
- Yoroflow
- Autopilot
- Active Campaign
- Mailerlite
Let’s take a look at these tools in detail –
1. Hubspot
Hubspot is an all-in-one CRM that helps you manage marketing, sales, and automation. It also helps you create various landing pages, chat forms, etc., that help you manage your campaign effectively. The best part of Hubspot is the reporting tool; It has fantastic dashboards that help you in your decision-making process.
Well known as the backbone for every business, marketing and sales have a lot to do with the tool. Email marketing is just a supermodule that helps you drive the campaign, which you have never done before. If you are running on a WordPress website, you can integrate it with HubSpot to run your email campaigns hassle-free from your WordPress. Excellent results and insights are guaranteed if you use them the right way.
With Hubspot, you get to :
Create stunning email campaigns that yield good responses
- Automate your email campaigns
- Schedule the campaigns so that it delivers based on the customer’s preferences
- Quickly excel with the email content that resonates with your target sector.
- Get excellent insights to understand what went wrong and what was good, along with ways to improvisation.
Being a little expensive, Hubspot is always a preferred choice among marketers, and businesses that are majorly in the B2B sector can get the best out of it.
2. Yoroflow
Workflow is an affordable and budget-friendly email marketing tool that helps you manage your campaigns effortlessly. It has exceptional features that make it stand out from others. It is enabled by machine learning and helps you make decisions wisely and productively, which yields a better ROI.
- Available in Free version for trials
- A very budget-friendly platform for businesses
- Excellent automation techniques
- Seamless integration with 500+ tools for easy access
- Trustworthy lead scoring is based on the actions taken by the leads
- Pre-built email marketing templates that help your job easier
- Helps your prospects to take a step closer down the sales funnel
The tool is available in different pricing plans that include :
- Starter Plan: Free
- Business: $8/month
- Standard: $14/month
- Pro: $22/month
All the plans have a free trial period of 14 days.
Yoroflow is a perfect combination of CRM, Email marketing, and automation concepts consolidated together to yield an All-in-One Tool for businesses to manage their marketing campaigns more efficiently.
3. Autopilot
A marketing tool that reminds you that email campaigns are not just about sending out bulk emails but also about being smart. It is about reaching out to your target audience at the right time with the right message. You can very well design exclusive automation sequences that help you schedule the chain of emails.
It becomes easier for you to plan for your campaigns that give you results.
Another excellent feature is setting out alerts in the integrated tools. It also has a sound reporting system for you to analyze and understand the numbers. The pricing is based on the number of contacts and would come to around USD 49 for 2000 contacts. It does not have an in-built CRM.
4. Active Campaign
ActiveCampaign is among the preferred choices for email marketing tools. It is enabled with machine learning and predictive tools that help you work smarter. It is easy to use the tool compared to others, but its features are limited. Some of the features include :
- 99% delivery rate
- 800+ integrations
- Security compliance features and more.
Well known to be a combined sales and marketing tool, it has an inbuilt CRM to manage your leads, Segregate them, and manage the live chat and email marketing automation concepts from a single platform.
5. Mailer Lite
Mailer Lite is well-suited for personal branding projects and is worth the money you spend. Can you believe it gives you options to send 12,000 emails per month for less than 1000 contacts? It is a well-suited email marketing tool for any industry niche from a different perspective. If you are a small business owner, freelancer, or even a charity owner, you can use this tool for your marketing campaigns, But it has limitations, too, wherein it does not have the inbuilt CRM to manage your leads.
Wrapping up!
So, it is hard time that we should start thinking beyond and understand that emails are not just pieces of content; it is more about resonating nicely with your target audience. If you communicate well, you will have reasonable open rates and responses, which yield you a good sale. But, if not used well, you may have to pay for it in terms of your email unsubscribes and spam issues.
So, how do you get rid of all these backend issues and start running an effective email campaign?
These tools would give you an excellent dashboard for email performance and make wise decisions based on the insights, and success will be all yours in your next campaign. You just need to keep track of the available metrics and then improvise exponentially.
So, Are you all set to implement Email Automation for your business?