Are you looking for ways to increase your engagement on Facebook? Organic reach on Facebook has been declining for years, but that doesn’t mean you can’t still reach your target audience on the platform. In fact, there are a number of things you can do to reach more people and get them to interact with your content. You just have to be more strategic about it.
In this post, I’ll share some tips on how to increase engagement organically on Facebook. If you’re not happy with the level of engagement you’re currently getting, there are a few things you can do to change that. Let’s explore them!
What is Facebook organic reach?
Organic reach on Facebook is the number of people who see your post in their News Feed without you having to pay for it. In other words, it’s the number of people who see your post because they are following your page or have been engaging with your page in the past.
Your organic reach is determined by the algorithms that Facebook uses to show content in the News Feed. The algorithm takes into account a number of factors, including the type of content, the time of day, how often you post, and how engaged your audience is.
1. Create content that aligns with your brand ideal
Before you even start thinking of how to increase engagement organically on Facebook you first have to make sure that you post content that aligns with your brand’s ideal audience. Creating content that aligns with your brand’s ideal is an important part of creating a successful online business. By crafting content that resonates with your target audience, you’ll be more likely to attract and retain customers.
So ask yourself this question: what is my company brand and what kind of content is my audience interested in?
When creating content, keep these tips in mind:
- Make sure your content is relevant: Your content should be tailored to the interests of your target audience, and your posts should not only be relevant but interesting too.
- Be concise: Your content should be as simple and easy to understand as possible. This will make it more likely that readers will take action, such as sharing it on Facebook itself and other social media platforms.
2. Use video
And now a little word on posting videos as a strategy to increase engagement. Video on Facebook is one of the most powerful mediums to engage your audience. Studies show that people are more likely to interact with a video if it is interesting and relevant to them. Additionally, videos on Facebook are often shared more than any other type of content.
There are a few things to keep in mind when creating a video for Facebook. First, make sure it is high quality. Second, make sure your video is well-edited and has a catchy headline. Third, make sure your video is interesting and relevant to your audience. And finally, make sure your video is shareable.
If you are wondering what kind of videos to post, well we’ve got you covered.
- Provide social proof by posting video testimonials of your happy customers, hence attracting new customers who want to try your product.
- Try a brief behind-the-scenes video of your brand. This will make you more relatable to your audience, thereby increasing their engagement with your brand.
- Use video to show off your products or services. Showcase what you’re offering and why people should buy it.
- Use video to connect with your audience; share funny or interesting stories.
3. Mix up your post formats
If you feel stuck in a rut with your Facebook engagement, try mixing up your post formats! Instead of always posting photos, try posting a video or a link to an interesting article. Or, instead of always posting about your business, try posting something personal or fun that will get your fans talking.
You can also try asking questions or running a contest to get people interacting with your page.
One Facebook marketer posted a few pictures she wanted to use as featured images for her next blog post and asked her audience which one to pick. The audience was more than happy to give their suggestions, and went on to engage with that piece of content after it was published.
By mixing things up, you’ll keep your page fresh and interesting, and you may just find that your engagement levels start to rise.
4. Host Facebook lives
Here’s another great strategy I want you to challenge yourself to implement after reading this post if you haven’t tried it already; hosting Facebook Lives. Going live on Facebook is undeniably one of the best ways to increase engagement on your page or group. This is because it allows you to interact with your audience in real time, and gives them a chance to ask you questions and give you feedback, which can lead to valuable discussion and interaction.
To host a successful Facebook Live, make sure you promote it in advance and give your audience a clear idea of what you’ll be talking about. Most people who find success with this strategy host at least one Facebook Live per week.
You can also use Facebook Lives to show off your products or services or to keep your followers engaged and up to date on the latest happenings with your brand. Hosting a Facebook live is a great way to increase engagement with your followers, no wonder some brands swear by this strategy. If you haven’t tried it yet there’s no better time than now.
5. Activate Facebook messenger
Facebook Messenger can be a great tool to increase audience engagement. You can use it to send out updates, and announcements, and even send direct messages regarding contests or polls. It’s also a great way to build up a rapport with your audience and get to know them better.
To really make the most of it, make sure you’re regularly active in the Messenger App., responding to messages and comments. This will show your audience that you care about what they have to say, and they’ll feel more comfortable engaging with you.
This is the one strategy that has organically given me more engagement than ever before. And because I am always active on Facebook Messenger interacting with my audience in real-time, my engagement on Facebook beats that which I have on any other social media platform!
6. Experiment with your posting time
It’s no secret that engagement on Facebook is essential for businesses. The more engagement you have, the more likely people are to see your posts in their newsfeeds. But what many people don’t realize is that when you post also matters. Experimenting with different posting times can help you increase engagement organically on Facebook.
It’s easy to get caught up in the day-to-day of managing your Facebook page. You’re focused on creating quality content, monitoring comments and messages, and perhaps running a few ads. But one thing you might not have considered is the best time to post on Facebook.
For maximum engagement, you want to post at the times that your audience is on Facebook. This will vary greatly depending on what your business offers. For instance, I have learned that the audience I have for my clothing store is most engaged in the evenings and on weekends because this is the time when people are relaxed and browsing endlessly on their mobile phones. I, therefore, make most of my posts at those times.
Make your own experiment to see what time works best for your audience.
7. Keep it short and sweet
The average person spends only a few seconds looking at each post on Facebook. This means you need to make sure your posts are short and sweet if you want to increase engagement.
Try to keep your posts under 200 characters, and make sure they are interesting and relevant to your audience. Avoid posting long paragraphs or large chunks of text. Instead, focus on creating short, concise posts that are easy for your fans to read and digest.
Additionally, I have found that adding emojis to my posts adds the ‘sweetness’ that draws attention and brings more engagement. I use this strategy for all of my Facebook Marketplace listings and it works every time.
If you want to increase engagement organically on Facebook, choose one of these strategies and implement it today. After implementation, take some time to analyze how well it’s working before you jump to the next one.
When implemented consistently, any one of these ideas and strategies can help you increase your Facebook engagement without having to dig a hole in your pocket. So what’s stopping you? Roll up your sleeves and get to work; your audience is waiting!