Is Instagram dead? How to revive your organic social media campaign in a world of sponsored posts

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Is Instagram really dying?

Instagram is one of the most popular social media platforms in the world. As of today, it is in the list of the top 20 most downloaded free apps in the Google Play and App Store. Instagram has more than 1.2 billion active users and it is the fourth most-used social media website in the world.

Despite all these achievements, some people consider Instagram a dying platform. Indeed, Meta, which Instagram is part of, has recently witnessed serious financial and reputational hits, which have declined its shares considerably. The growing popularity of TikTok also poses a threat to Instagram and its performance. Despite these challenges, Instagram remains a growing social media platform. It has been forecasted that it will have 1.44 billion monthly active users by 2025, a considerable growth from today’s 1.28 billion users.

What about your social media campaign?

Given the current performance of Instagram, it would be an exaggeration to say that this platform is not good enough for your social media marketing efforts. Unfortunately, sometimes your social media campaign is just not working, even if you post your content on a highly popular site with tons of active users.

One could argue that Instagram’s algorithms have recently changed, making the already-launched social media campaigns fall miserably in terms of reach and conversion rates. However, you should remember that change is constant and things can change at the speed of light, especially in the social media environment.

How to revive your organic social media campaign

The good news is that even if you are currently in the middle of a social media crisis and your campaign is not performing as expected, you can always bring back the glory days.

Read this article if you doubt that your social media campaign on Instagram could be revived. By following the tips and recommendations we provide, you might be able to see how your organic marketing campaign grows from nearly nothing to a powerhouse.

1. Optimise your content and profile

In its simplest form, organic social media marketing involves creating and posting various types of content (e.g., videos, images, graphics, and messages), responding to user comments, and liking and sharing other accounts. The first thing you need to do to revive your organic social media campaign is to optimize your content for search visibility. This tip also relates to your Instagram profile, as it contains important information about who you are and what your business is about.

First, identify what words and phrases generate the most traffic on search engines by using keyword research instruments. Once you know what is popular, inject these keywords into your profile, as well as a mix of both short-tail and long-tail hashtags, to engage new and high-intent audiences on Instagram.

2. Formulate your social media marketing goals

You can’t assess the success of your organic social media campaign without setting key performance indicators (KPIs) and benchmarks. Typically, organic marketing goals include boosting the reach of your content, growing the number of followers, and building stronger user engagement. Remember that your Instagram goals must be specific, measurable, attainable, relevant, and time-bound.

For example, boosting your organic engagement rate from 5% to 10% is not a goal but a desire. To make sure your Instagram objectives are actual goals, you need to be specific about what metrics and time frames to hit. Boosting organic engagement from 5% to 10% within the next two months is a goal.

3. Define your audience

One of the main preconditions for the success of your organic social media campaign is being clear about who your target audience is. You can’t just throw out your campaign and hope for a strong positive response. Instead, think about the demographics of your target consumers. How old are they? Where do they live? How many kids do they have?

You should also think about your potential customer’s pain points. What problems are they trying to solve? How does your product or service make their lives easier? If you have more than one target audience, you might want to create multiple Instagram accounts to cater to each audience’s needs.

4. Use content themes

Content themes or pillars are often used when you need to structure your social media content, its direction, and its purpose. For instance, sharing content that informs and educates is a good way to teach your audience something new and interesting about your product. Did-you-know content can be really engaging if it is closely tailored to the needs and wants of your target consumer group.

You could also use content that entertains and inspires Instagram users to humanize your brand and build trust and rapport with them. Moreover, by using inspiring quotes, on-brand jokes, and light-hearted messages, you could contribute to the shareability of your content and reach out to a wider consumer group.

5. Take advantage of stories and reels

Did you know that around 91% of Instagram users watch reels every week? Given that it has around 2.1 billion active users, the engagement level this tool generates is quite significant. Instagram stories and reels have their own feed, which lives at the top of the Instagram app allowing for connecting with your target consumers in a more engaging manner.

Reels, which are Instagram’s response to the growing popularity of TikTok, provide a great opportunity for both companies and entrepreneurs to boost the organic reach of their social media campaigns. The more users watch your reel or story, the higher chances that it goes viral and attracts even more attention.

6. Keep your hashtags organized

To revive your organic social media campaign on Instagram, it is not sufficient to make sure you use the trendiest keywords. It is also imperative to use targeted hashtags, so you could reach specific audiences. That is why you need to keep your hashtags organized if you want your strategized content to succeed.

A good place to start is to use a hashtag manager, a piece of software, which allows you to keep all your hashtags in one place and divide them into groups. Just remember that your hashtags must be relevant, suitable, and popular if you want to get a lot of engagement.

7. Boost your follower base

Using paid promotion and advertising instruments to revive your social media campaign on Instagram could be tempting. However, there are stacks of ways to organically boost your follower base. For example, you could run a competition to inspire Instagram users to follow your account. Make sure you offer a lucrative prize, so they could justify their participation and the time spent liking your posts and hitting the follow button.

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