Social media has become an essential part of how we communicate and share information with each other. Nowadays, social media is not just about sharing photos and videos; it’s also about creating visually appealing graphics that attract attention and convey information effectively.
Whether you’re a social media manager, marketer, or blogger, having the right graphics designing tools is crucial to create stunning visuals that can help you stand out from the crowd. In this blog, we will introduce you to the top 10 graphics designing tools that can help you create engaging and professional social media graphics, even if you have little or no design experience.
What are social media graphics?
A social media graphic is a visual content shared via social media that represents a brand’s visual style and identity on any social platform. The content can include Facebook posts, Instagram stories, TikTok videos, reels, Twitter gifs, LinkedIn infographics, Pinterest pins, and so much more. The visuals can also include digital posters, typographic images and even screenshots.
In short, any visual graphic updated on social platforms is social media content. These visual contents convey the message more robustly and faster. A study shows an idea communicated through visuals is 65% more likely to be remembered than any other format.
10 Graphics designing tools for social media graphics
Canva is a popular graphic design tool that offers a wide range of features to help users create professional-looking social media graphics. With its user-friendly interface and vast library of templates, Canva allows individuals and businesses to create eye-catching designs for their social media profiles, posts, and ads without the need for extensive graphic design skills. Canva’s library includes millions of images, graphics, fonts, and templates that users can customize to fit their brand’s visual identity.
Additionally, Canva’s drag-and-drop functionality, built-in design elements, and collaborative tools make it easy for multiple team members to work on a project simultaneously. Whether you’re creating graphics for Facebook, Instagram, Twitter, or any other social media platform, Canva provides all the tools you need to create compelling visuals that will help your brand stand out online.
2. Adobe free graphic maker
Adobe offers a free graphic design tool called Adobe Spark that can help users create social media graphics quickly and easily. Adobe Spark is a web-based application that provides a range of templates, images, icons, and fonts to help users create high-quality graphics for their social media channels.
The platform offers a variety of design options, including pre-made templates for social media posts, ads, and covers, making it easy for even beginners to create stunning visuals. Adobe Spark also allows users to customize their designs with their own images, fonts, and colors, giving them complete creative control over their content.
Furthermore, Adobe Spark provides features that enable collaboration among team members, allowing them to work on the same project at the same time. With Adobe Spark’s free graphic maker, anyone can create beautiful, professional-looking graphics for their social media profiles, without needing any graphic design experience.
Fotor is a flexible tool for graphic design that provides a variety of features designed to assist users in producing captivating social media graphics. With its user-friendly interface and extensive library of templates, Fotor allows individuals and businesses to create professional-looking designs for their social media profiles, posts, and ads with ease.
Fotor’s library includes millions of stock images, graphics, fonts, and templates that users can customize to fit their brand’s visual identity. The platform also offers a range of editing tools, including filters, effects, and retouching options, to help users enhance their images and create eye-catching designs.
Additionally, Fotor provides a social media scheduling tool, allowing users to plan and publish their posts directly from the platform. With Fotor’s combination of design and scheduling features, users can streamline their social media marketing efforts and create a consistent visual identity for their brand across multiple channels.
4. Vista Create
Vista Create is a user-friendly graphic design platform that allows individuals and businesses to create high-quality social media graphics. With its drag-and-drop functionality and vast library of customizable templates, Vista Create makes it easy for users to create engaging designs for their social media channels. Vista Create offers a wide range of features, including access to millions of royalty-free stock images, graphics, and icons, and a variety of pre-designed templates for different social media platforms.
Additionally, the platform provides an intuitive editor with an extensive range of editing tools, including filters, text styles, and customizable shapes, enabling users to create professional-looking graphics with ease.
Moreover, Vista Create provides features for teamwork, enabling several team members to work on a project simultaneously. With Vista Create, users can create visually appealing and engaging social media graphics that will help their brand stand out online, whether they are creating posts, ads, or cover photos for Facebook, Twitter, Instagram, or any other social media platform.
Colorcinch is a refreshingly easy-to-use photo editor that lets you create stunning social media images in a breeze. With its specialty effects and filters, you can easily convert your photos into paintings, sketches, cartoons, and more. You can resize, crop, enhance your photos, and make their colors pop. With its free online profile picture maker you can make your images social media ready — add masks and texts, edit your photo background, and even make avatars.
The tool also offers a range of customization options, such as adjusting color palettes, adding text, and applying filters to enhance the image’s overall look and feel. By using cartoonize.net, users can create unique and attention-grabbing social media graphics that are sure to leave a lasting impression on their audience.
Desygner is a cloud-based graphic design tool that offers a wide range of features to help users create engaging social media graphics. With its intuitive drag-and-drop editor and customizable templates, Desygner makes it easy for individuals and businesses to create professional-looking designs for their social media channels. Desygner’s library includes millions of images, graphics, fonts, and templates that users can customize to fit their brand’s visual identity.
Additionally, the platform offers a variety of design options, including pre-made templates for social media posts, ads, and covers, making it easy for even beginners to create stunning visuals. Desygner also permits real-time collaboration, which allows team members to collaborate and work together on projects smoothly.
With Desygner, users can create visually appealing social media graphics in a matter of minutes, helping their brand stand out online and engage with their audience across various social media platforms such as Facebook, Instagram, Twitter, and more.
Stencil is a simple yet powerful graphic design tool that can help individuals and businesses create professional-looking social media graphics. With its intuitive interface and extensive library of templates, images, and icons, Stencil allows users to create engaging designs for their social media channels quickly and easily.
Stencil provides a variety of pre-designed templates that are specifically tailored for social media platforms like Facebook, Twitter, and Instagram, simplifying the process of creating visually appealing posts and advertisements for users.
Additionally, Stencil allows users to upload their own images and logos, as well as add text, shapes, and filters to their designs. The platform also offers a scheduling tool, enabling users to plan and publish their social media content directly from the platform. With Stencil’s features and functionalities, users can create eye-catching social media graphics that will help their brand stand out online and engage with their audience.
Visme is an all-in-one content creation platform that allows non-designers and seasoned creators alike to create social media visuals easily. Offering an extensive collection of professionally designed social media templates, millions of free photos, icons, GIFs, shapes, and animation features tailored to your specific needs or industry so you can edit and publish posts in minutes.
Visme’s easy-to-use drag-and-drop functionality provides a low learning curve compared to other tools. Access Visme’s AI-powered Brand Wizard to ensure that you’re suggested templates for Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and more that match your brand. As well as make your brand colors, icons, and text easily accessible with each design to maintain a strong brand identity across the board.
Plus, Visme not only helps you to design your posts, but you can schedule them instantaneously after design without needing other tools. You can add designs you’ve created to your Visme content calendar, get a bird’s eye view of your social media content, and ensure everything looks perfect before it goes live.
Easil is an online design tool that is specifically designed to help users create stunning social media graphics quickly and easily. With its user-friendly interface and a wide range of pre-made templates, users can create visually appealing graphics that are perfectly optimized for different social media platforms.
One of the key features of Easil is its drag-and-drop editor, which allows users to create graphics without needing any design experience. The editor also includes a variety of tools that enable users to customize their graphics with ease, including text and font options, color schemes, and image filters.
Easil offers a range of pre-made templates, specifically designed for different social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. These templates are categorized according to the type of content users want to create, such as quotes, promotions, events, and more. Users can also create their own templates, which they can use as a starting point for future graphics.
Renderforest is an online tool that can help create high-quality social media graphics in a quick and efficient manner. With its user-friendly interface and vast range of customizable templates, users can easily create engaging graphics for their social media platforms.
Users can choose from a variety of pre-made templates specifically designed for different social media platforms such as Facebook, Instagram, Twitter, and more. These templates come in various categories, including promotional graphics, inspirational quotes, event announcements, and product showcases, among others.
In summary, Renderforest is a versatile tool that can help users create engaging and professional-looking social media graphics. With its easy-to-use interface and vast range of templates and customization options, anyone, regardless of their design skills, can create stunning graphics for their social media platforms.
How do you make social media graphics better?
The visual component of a social media graphic enhances its engagement and impact. Making a graphic appealing using the right proportions and complimenting theme colors are the most important factors that can make a good social media graphic. A few other factors are:
- Image size: Each social media platform has specified size requirements. Posts, stories, tweets, and pins differ in size. So the size of the images inside the graphics will differ for each of them. The images shouldn’t be too large or too small.
- Brand identity: Each social media graphic and every post must resonate with the brand’s identity and voice. A social media post should be consistent with the previous post in terms of color schemes, logos, styles, fonts, and themes. Maintaining brand identity in every social media graphic helps people to recognize the brand easily.
- Simple is appealing: A social media graphic has to appeal to people’s eyes, and the brand’s message should be conveyed accurately. Keeping a graphic simple yet elegant helps the viewer to focus on the central message of the image.
- Proportional: Maintaining proportions while making a graphic is the most crucial part. Be it a text, image, or sticker, it has to be of the right size and proportional to the size of the social media graphic. Don’t make it too big or too small for people to understand.
- Choosing the right format: Each social media platform has its own format. And many times, some formats work better on one platform than on another. Such as bold or real-life images work best on Pinterest, informative posts work for Instagram, and so on. A post should be designed using the right dimensions and format. It should not get cropped, stretched, or squashed out after posting on social media.
Why is graphics design important in social media?
- Connection with followers and customers: A social media post grabs attention, helps to engage with the audience, and simultaneously boosts the shares, likes, and reactions. A good graphic post that includes proper branding, logo, and strapline gets more engagement and builds a loyal customer base.
- Brand identity and awareness: Social media visual graphics, such as images in photographs and stories, increase engagement, build strong brand identity, and spread brand awareness. The customers and audiences will recognize the brand just by observing the theme colors of a graphic.
- Increased website traffic: The primary goal of promoting a brand on social media is to convert followers into customers. Eye-catching and engaging content grabs the attention of audiences, which makes them check a brand’s website and profile. By strengthening the brand on social media, the number of people visiting the website will automatically increase.
- Stand out among the competitors: A social media post with good graphic design helps a brand stand out from the rest of the crowd and to deliver its message. Creating high-quality good content gives a brand a unique presence. Being consistent, professional, and engaging on social media can give a clear edge to a business among competitors.
Tips for designing social media posts
Managing social media can help a brand to expand its customer base, market its products, develop brand identity and so much more. Here are a few tips on designing engaging social media posts:
- Color combination: A post has to be eye-catching and appealing. Using the right colors that complement each other, and represent the brand’s personality and emotions, is important. Most social media design apps have hundreds of ready-made color templates to choose from. Additionally, maintaining the color ratio helps graphic designers not overuse any color, as it may confuse the audience.
- Font size and style: The size of images and text of a graphic should complement each other and work in combination to maintain balance. The font style and size should be readable and easy to understand. The idea is to convey a message in short by adding visual elements. A balanced graphic receives more engagement and shares.
- Brand value through designs: On social media, it’s important to focus on brand identity. The post must always have a personal touch of storytelling about the brand. The basic graphic elements like theme, color, logo, text, and style in the post should be consistent and showcase the brand’s emotions. This helps the audience to easily identify the brand by looking at any of the posts.
- Visually consistent designs: A brand can establish its strong identity by using social media content strategy and arranging the design in a visually cohesive pattern across the platforms. While designing a graphic, keep the overall look and feel of each design related and consistent with each other.
- Proximity: A social media post should speak for itself. Adding too many elements, images, and texts can clutter a graphic. Adding many elements to a small space can make it look crowded and unpleasant. Arrange the elements in proximity to each other to make them appear as a whole and also declutter the unnecessary element.
Social media has become an essential platform for businesses and individuals to showcase their brands and message. Creating visually appealing graphics is a crucial aspect of social media marketing, and with the right tools, it can be easy and efficient.
The ten graphics designing tools discussed in this blog offer a range of features and capabilities that cater to different needs and skill levels. From simple designs to complex graphics, these tools provide the flexibility and versatility to create stunning visuals for social media.