Posted by Email marketing is one of the most powerful forms of marketing. According to Campaign Monitor, Email beats social by 40x for customer acquisition! So, we decided to talk a little more email marketing from the receiver’s perspective.
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Here are the key takeaways from the chat before we jump onto our top answers 👇
- Promotional emails that have money-saving offers from trusted brands have higher open rates.
- Every type of email, direct offers, promotions, information etc, have their own audience. All you need to is to find out what do the majority of your followers like.
- Cold emails work.
- Folks subscribe to the emails easily but unsubscribing is not so common, even if they don’t open the emails anymore.
And now, for the top replies👇
Q1. Do you open promotional emails? Why/ Why not?
A1 #cfchat Yes I am here and on time!!! And yes I do especially from certain companies. I have found some great deal this way especially if it's something I'm looking for
— KesslerKomics (@kesslerkomics) May 9, 2019
Nope. Mostly no.
Sometime @swiggy_in 's. They're kinda cute and more human. ✨
P.S.: Good to be back on #cfchat
— Krishna Daga (@dagakrishna22) May 9, 2019
A1). Not often. Because you don't trust every one. #cfchat
— Everlena Oliver (@missnotyou) May 9, 2019
See all the answers to Q1 here!
Q2. Have you ever subscribed to promotional emails willingly? For what kind of products?
A2 Mostly places I already shop/eat at. However if I’m planning a city break I may sign up for places in that area #cfchat
— Nicola Grierson (@nicolagrierson) May 9, 2019
Yes all the time trying to win something
— Marla (@lovingmymarla) May 9, 2019
See all the answers to Q2 here!
Q3. How often do you open your email inbox to unsubscribe from unwanted emails?
If I get spammed with letter after letter of the same useless promo
Yep… Not sure how often that is— The Early Kit Inn (@kit_callie) May 9, 2019
Wait you can do that…? Like unsubscribe 😫 someone show me ahaha #cfchat
— PIΠҜSᑬḭnḳຮ (@gucci_pinky) May 9, 2019
See all the answers to Q3 here!
Q4. What kind of emails do you enjoy reading?
Some of the product promotions. For example, if the mobile or tech. company I've subscribed (or mistakenly), I'll check the latest updates which they're sharing.
And of course, client approval mails. Appreciation toh bahut dur ki baat hai. 😉#cfchat
— Krishna Daga (@dagakrishna22) May 9, 2019
I love @Grammarly's report card (which also says subscribe to premium) but sums up your performance.
Love some funny emails and some good offers. #cfchat pic.twitter.com/8jrKHcZOwP
— Smiling Sam 😊 (@ISpiriTualist) May 9, 2019
See all the answers to Q4 here!
Q5. Do you know the difference between a spam email and a cold email? Share your version!
So today you'll learn something new 🙂 https://t.co/46Kh1Q1za4#cfchat – Sam
— Crowdfire – Your Social Media Management tool 💪 (@Crowdfire) May 9, 2019
A5 #cfchat Hard subject. Spam to me is a generic email sent to multiple people. While cold email is that the email is specific to the recipient's needs. In the end someone will "always" think you are spamming them… pic.twitter.com/BksIFcuhxe
— KesslerKomics (@kesslerkomics) May 9, 2019
See all the answers to Q5 here!
Q6. What kind of email subject lines interest you the most
a. Funny
b. Question
c. Direct offer
d. Informative
e. Other
Good news;
Positive Results;
Good Feedbacks;
Breakthrough kind of emails;
Outcomes of Goals;
Big Decisions.
Life-changing emails.— Jackie©️ (@INV_Jackie9) May 9, 2019
A6). Funny and Direct offer. Laughs and saving money, that's me. #cfchat pic.twitter.com/gfpLvpY4xt
— Everlena Oliver (@missnotyou) May 9, 2019
d … information / lets me decide quicker if i should give it a read
— Christian Thiess (@christianthiess) May 9, 2019
See all the answers to Q6 here!
Thank you so much to everyone who participated in this chat and made it so awesome!
Got an interesting topic suggestion? Or have a thought to share on any of these questions? Tweet to us or leave a comment. We’re all ears 👂
Catch #cfchat every Thursday at 12:30 pm ET on Crowdfire’s Twitter page.