Creating each post on Social Media requires a lot of effort. You need to do everything from writing a good caption to finding the right image, creating something that is engaging and finding the right time to post . And that my friend, is time-consuming work.
Time-consuming, but super important as well. How do I know? Because I’ve been there, done that. And so here are some things that I want to share out of my experience.
One of the best ways to make this tedious process a lot easier for yourself by doing just one thing — scheduling posts in advance.
Come on, it’s 2019 and all these amazing brands out there are super competitive AND creative. If you’re going to spend a lot of time crafting last minute posts, you might as well not do it.
The thing is scheduling posts in advance frees up a ton of your bandwidth. You can refine your social strategies and deep dive into analytics without having to worry about manual posting to social media every day.
Here are the top 3 reasons why you should schedule your posts:
1. To be consistent on your Social Accounts
When it comes to Social Media, consistency is the key.
Success on social media does not happen overnight. You will need to be regular and show up on your followers and potential followers feeds every single day for them to invest in your brand.
Consistency brings trust and credibility. It also sets expectations for when your followers will be seeing posts from you and what kind of posts you will share.
You can schedule posts for an entire week or an entire month at once to make sure you don’t miss a day. Your schedule will help you save time and stay organized. This will also improve your chances of following through on your bigger social media plans.
2. Manage more than one Social account
The good thing about being ready and scheduling your posts is that it can make you more efficient and help you do more in less time. Whether you’re managing more than one brand or managing more than one Social network, scheduling your posts will help you be more organised.
Crafting posts in advance and scheduling them will ensure you don’t mix up the communication. This will also give you plenty of flexibility to create a social media calendar that is in sync with upcoming events and important days.
3. Find time to engage with your audience
Engaging with your audience is as important as posting. To make sure you have enough time to do so, you need to make sure your posts go out consistently (see point no.1) and you actually have time to engage. To ensure this, you need to set aside a dedicated time slot.
You might wonder, how can scheduling help with this!
By scheduling well ahead of time, you make sure –
1. Your posts go out at the Best Time
2. You free up a lot of your bandwidth to engage with your audience
Isn’t that amazing!
After all, you need to be a part of the conversations around your brand and your niche. You need to like comments, leave replies to your follower, engage with your audience on DMs, add hashtags for your posts to reach the right people and make it a wholesome, targeted marketing effort. This is the only way you can build deeper connections with your audience and keep them engaged.
Over to you
I’ve said everything I need to. Now it’s up to you 🙂 If you’re not scheduling your posts, remember, it’s a complete life-saver and you should give it a shot. Have something to add to this or any questions? Drop your comments below!
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