How to Make Your WordPress Site More SEO-Friendly

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If you are a blogger or a small and medium business owner, then you may not be new to WordPress. If you are not familiar with it, WordPress is a publishing platform that is increasingly becoming popular in enabling people and corporation to increase their presence online. Its popularity is mainly attributed to the fact that is quite affordable and relatively easy to use as compared to many other content management platforms.

What is SEO?

In most cases, search engines play a critical role in driving traffic to your business or personal website. If you incorporate a better Search Engine Optimisation (SEO) will go a long way in improving how you drive highly-targeted and quality traffic to your website or blog. SEO is a technique for optimising your business or personal website for Search Engines like Bing and Google.

SEO tips for WordPress sites

Making your WordPress site SEO-friendly means making it more optimised for conversions and easily accessible too. For SEO to work on your website, your content should not only be informative but also entertaining and educative. This calls for the need to strengthen your local SEO. Here are five SEO expert tips that will go a long way in helping you make your site a lot friendlier than before.

1. Optimise your site architecture

Your site architecture is basically the topics or categories around which your content will cover. It is best that you make these topics be less than 10. The goal here is to make sure that your site’s architecture is neatly organised so that information everywhere in your site is evenly distributed by ensuring that users can access every page of your website by ideally one URL.

2. Link to related posts

In the same way, relationships play a pivotal role in real life, they do so on the internet too. Always ensure that you link your website both internally and externally to make your readers access the information they are interested in with a lot of ease. You can do this by using plugins such as Contextual Related Posts or link within posts. Readers will be able to follow these links within your posts to continue reading.

3. Speed up your WordPress

Just before anything else, it is essential that you find possible ways of speeding up your website by either by following performing best practices or subscribing for a CDN. This is because your website’s speeds will make it more usable thus increasing the tendency of readers staying logged on longer.

4. Optimise your tags

Tags and Meta tags are especially useful in further labelling of websites. They can be used by search engines to describe what exactly your website is about. Always strive to ensure that your keywords are present in your tags like the Meta description tag, alt tag and title tag.

5. Use the recommended SEO plugins

SEO plugins are great tools for enabling you to improve your online presence and driving traffic to your website. Here are 3 plugins you should consider:

  • WordPress SEO by Yoast: The plugin is a combination of many plugins in one package that goes a long way in offering you SEO power and great functionality by analysing your site through the examination of your content, URLs and titles among others to ensure your is clearly SEO focused.
  • All in One SEO Pack: This is a gold standard plugin because of its great functionality based on its ability to generate meta keywords and meta descriptions and at the same time optimise your titles for search engines plus even adding alt tags to your images.
  • SEO Friendly Images: Visitors play an instrument instrumental role in driving traffic to your website and this plugin will play its part by sending traffic to your website from their searches on search engines like Google Images.

This is a guest post by Patrick Watt.

Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat

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