Nowadays, a business without an online presence is rare. This is because it’s pretty hard to make a dent without one.
The entire world is using the internet – from babies to grannies! When you need information, products, or services, you go to the internet.. duh.. so if your business isn’t present on the internet, then you are most likely to miss out on customer AND sales.
It’s a competitive space with lots of businesses, all vying for their place in the spotlight, but that does not mean it’s impossible to make your brand stand out of the crowd. There are Mobile app development companies, that develop user-friendly apps and website for the businesses to help you get with started.
Here are the 7 Tips to Make Your Business Presence Valuable Via Digital Marketing Services
Ensure Your Website is Mobile-friendly
If you wanted to google something in a jiffy, where would you go? On your phone right! Because you hold that power in your pocket. And when as a user you click on the result, you want the website you’re looking at to be mobile-friendly.
The number of people using their smartphones to search the internet is ever increasing and is expected to reach around 3 billion by the end of 2020. This means that not only should your website be user-friendly and attractive on the desktops, it also should be very easy to use on a smartphone screen. If your website isn’t user-friendly and loads slowly on smartphones, the users are unlikely to stick around, this translates to fewer customers and a higher bounce rate. Google assesses your website to see how mobile-friendly it is and uses this as a ranking factor. You can either figure it out based on this or can take help from the companies that offer mobile-friendly website development.
Ex: Zappos wants its users to search for whatever they want and so the search bar is the most prominent thing on their website.
We can’t ignore the fact that Social Media world is bigger than it has ever been before and it’s only going to grow more powerful. Hence, it can’t be ignored as a key tool for marketing purposes. Many businesses have successfully grown their customer base solely with Facebook and other major social networks. Being present on the Social networks, engaging with your audience, speaking their language, hanging out where they already are is more important than ever.
Social media channels provide you with access to valuable customer feedback and open a direct line of communication with your target audience. Instagram, Facebook, and Twitter provide an opportunity to exchange messages directly with customers and other businesses. It is up to you to grab this opportunity and establish your brand. You can do this on your own, with your in-house team or use a Digital marketing agency to help you out.
Create valuable content
The phrase “content is the king” is evergreen. Each piece of content that’s available in the market, whether it’s a video, a blogpost or infographics, contributes to the online presence of the website and the business that publishes them.
Content marketing is one of the best ways to introduce your brand and develop your personality globally and producing content that’s relevant, engaging, and informative should be your priority. It doesn’t end here, your content should also reflect your brand’s core values, aims and must ALWAYS add value.
Use the power of Search Engine Optimization
You can take all the resources and time in the world to maintain a polished and functional website, but without a proper SEO strategy, potential customers would never see it. You must optimise your content to make sure that your website shows up at the top of Google search results.
SEO is generally perceived as time-consuming, technically challenging and something that’s not worth your time. However, it’s one of the most efficient and effective long-term strategies to generate very targeted traffic.
SEO can help you immensely if you know how to use it right. Taking a short-cut could give you some instant results but it isn’t great for the long-run. It can also lead to a lot of trouble. Learning how Google’s algorithm works and paying attention to the process of content creation can add a lot more value to your business.
Start by researching highly searched keywords in your industry and create content which gives in-depth knowledge about those. Above all, create value.
Build and nurture an email list
Building an email list offers direct access to your core audience, potential buyers or customers. It doesn’t matter how many followers you have on a Social network, less than 10% of your followers see your posts. This number can go even lower based on the given Social network’s algorithm. When you build an email list, you completely own it and can make sure that each individual on the list receives your email. Remember, email marketing is one of the most essential elements of Sales funnel.
Get listed on web directories
Never underestimate the potential of the web directories. Key directory sites allow businesses to generate more web traffic and reach their target audiences efficiently. These help you rank higher organically and are especially relevant for the local searches.
The secret to gain success with the web directories lies with choosing the one that can add real value to your business.
Link Internal Pages
The internal lining is useful in reinforcing your site and increment your rankings. It helps in the webpage route, building page pecking order, and it conveys page authority all via your site. Having more content to link internally helps you add substance and create value and in turn creates better resources to promote your business.
Effective digital marketing is the key to the growth of your business. Executing the above strategies will surely help you to achieve the goal.
Remember, digital marketing doesn’t have to be expensive. It’s crucial to produce tailored content for your customers on the channels that they use the most.
Over to you!
What are some of the ways you improve your business presence on the web? Share in the comment section, we’re all ears.
This is a guest post by Chanchal Soni. Chanchal Soni is a Growth Hacker and CRO Specialist at AppitSimple . She has experience in mobile app development, digital marketing, social media, content strategy and marketing communications. Lover of huskies, the ocean & boston sports.
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