In this technology-driven world where almost everyone owns an internet-enabled device, the percentage of social media users has increased tremendously. It has opened new doors for image building and network marketing which most brands are taking advantage of today.
The need to create a unique brand that is thriving in a field teeming with several competitors is enough reason to improve your social media presence. When trying to reach your target audience, it is important to build a large following on the popular online platforms to ensure that your message has a wider reach.
As social media continues to play an important role in online marketing, having an active account would boost your credibility as well as the customer value for your product.
Indeed, there are so many ways to achieve this, making it almost unreal to cover all the possible steps in one article. We will try to focus on the main ones.
#1 Set Clear Goals
Do you have a clear understanding of what you are trying to achieve? Social media marketing also requires clarity and you need to have laid down objectives that are aimed at achieving your ultimate goal.
You may be looking to gain a target number of followers over a given time, or increased customer feedback and newsletter signup. With a clear target, you can easily monitor your progress using a good analytical tool to see how close you are to realizing your goals. Instagram Analytics, YouTube Statistics, and Facebook Insights, as well as several third-party tools, are available to brands that want to get a better understanding of their performance on most platforms.
With unrealistic goals that do not have a real impact on your business, you could be wasting your valuable time and resources while your competitors leave you in the dust.
#2 Be More Human-like
You want to be seen as a brand that cares about its customers and understands them on a more personal level. Try to communicate with your audience, and they would soon begin to feel a connection to you that keeps them coming back to your page.
Your customers do not want to feel like they are interacting with a bot, which is why throwing in a few pictures of your employees in your social feeds is important. Providing answers to their questions and taking part in relevant conversations will help foster the relationship that you are trying to build with your target audience.
Brands now show appreciation for customer feedback and even crack a few jokes to improve audience engagement, thereby making them feel more human. You can even use online translation services like The Word Point to reach a wider audience in other languages.
It’s also important to tell real-life stories about some of your employees and the office environment that your audience can relate to.
#3 Develop a Good Strategy
You would have to figure out who your customers are and the social media platform that they use the most. Knowing how each platform works will be of great help when developing a strategy for winning the heart of your target audience. Next, you would need to identify the needs of your target audience as you go on to interact and provide efficient services that will keep them endeared to you.
Drawing up an effective strategy requires research to ensure that it is implementable on the desired platforms in ways that align with your goals. Social Media Optimization (SMO) is an important strategy that can be of help in improving your social media presence. Using special keywords that mean something to your target audience will increase your brand awareness with more conversations about your product.
#4 Create High-quality Content
Consumers want a consistent brand, hence the need to always produce great content that will spark up conversations in your social media feed.
It has been observed that the use of eye-catching photos, videos, and other graphic elements like charts has a way of promoting audience engagement. Your posts do not have to be complex and these infographics do not require the use of sophisticated equipment.
If your target audience speaks a different language, there are ways to make your content appealing to them while paying attention to their cultural values. You can consider online translation and localization services providers to fine-tune your posts on all your social media accounts.
#5 Embrace Hashtag Marketing
You can get on top of trending topics and use them to your advantage. Try to avoid controversies and conversations that would make it look like you are picking sides.
The right hashtags are known to quickly go viral which is why they must not be overlooked. You can schedule and automate some posts that would coincide with special holidays to help you stay active. With tools like Crowdfire, you can save time and also minimize the stress of having to multitask.
It is not too late to adopt any of the techniques in this article to boost your social media presence if you want to stay ahead of the competition.
Remember that your social media feeds should feel like a community where people can freely share ideas and get a response to their inquiries. When you begin to get more followers and loyal customers, then you know that you are doing something right.
This is a guest post by Ava Jones.
Based in Chicago, Ava T. Jones is best known for her contributions to translation and writing. She is currently working as a freelance writer for The Word Point the translation agency. She entered the writing world to explore her passion for contrastive linguistics, adaptation and lexicography. Ava also enjoys skiing, social media management and vegan parties.