TikTok is one of the latest and unavoidable social media platforms; its popularity has skyrocketed. With 2 billion downloads, no one can deny TikTok’s popularity. Do you know? When TikTok is launched, it has become a famous and most sensational app within a short period. I bet you everyone will come across TikTok videos knowingly or unknowingly. This platform is particularly designed for the younger generation, and its most dominated by them. TikTok has become an additive platform for today’s generation, which turned out to be the best hangout place for most of the audience.
Some may assume that this platform is only for amusement, but the thing is getting changed now; you could see an increased number of brands, companies, marketers on TikTok. Hence this shows this platform is not only for youngsters. In fact, it’s one of the powerful marketing tools; it doesn’t matter what your business is about. Whether you are a marketer, B2B, or B2C, TikTok provides space for every business owner.
This article will share some of the effective tactics for B2C marketers to get success on TikTok.
Why B2C Must Consider TikTok
TikTok has a massive audience with more than 689 million monthly active users. On top of that, most of them are from younger generations that are below the age of 30. Actually, it’s good news for B2C; probably their target audience will be the younger generation. So, on TikTok, they easily spot their target audience and can reach them.
Nearly 150 countries are using TikTok, so B2C has a chance to uplift their marketing to a great extent. You can run TikTok ad options, analytics tools to improve your marketing strategy.
The goal of every B2C marketer will be building a strong community, providing customer support, and to increase online purchases; sure these goals can be easily achieved on TikTok.
Create Engaging Content
TikTok is the place for amusement, fun, light-hearted entertainment. Moreover, it’s not Facebook or LinkedIn, where content is too polished, scripted, or heavy. Avoid creating those kinds of content because it will not land well among the younger generation. Before creating content for your business, you need to fix your customers on TikTok. Once you determine your consumers, do some research about your targeted audience, next plan content accordingly.
As a B2C marketer, your main intention is to build brand awareness among your targeted audience. Hence your content must be informative and entertaining and must be easily digested with your audience. Moreover, when you post such kinds of content, it encourages your consumers to share with their friends and family. Thereby, you can increase your brand reach.
On the other hand, your videos must not sell pitch all the time. It may annoy your audience. Instead, you can use discounts, offers, special seasonal offers. It helps to increase your sales count. Remember, whatever content you create must be related to your business and brands. Along with that, your video must influence your business organically.
Embrace User-Generated Content
One of the excellent ways to avoid trying content is through encouraging other users’ content for your brand or business. Utilizing the power of user-generated content is a must for marketing on social media platforms. It has the capabilities to build authenticity and trust around your business. Mostly user-generated content is towards trends, challenges, with unexpected twists. One way to increase user-generated content is to launch branded hashtag challenges, which actually helps expand your brand reach.
Have a look at foodbrand; chipotle, for instance, skyrocket its TikTok presence by launching challenges like #LidFlipChallenge. This challenge encourages the users to flip the lid of their bowl. As a result, it receives 100,000 videos within a week. Another famous challenge is #GuacDance, which builds millions of views and impressions towards their brand.
This heading’s bottom line is you can generate tons of user-generated content for your brand by creating branded hashtag challenges. Launching the TikTok challenge will help you in many worthy ways to enhance your business and will boost your online purchases. Anyway, to make your challenge viral, your campaign must be memorable, funny, catchy hashtags, light-hearted content that must resonate with your audience. You can even with influencers like others to drive more traffic for your challenge and make your campaign a big hit.
Team With Right Influencers
When speaking about influencers, TikTok is the stage that recognizes and values genuine content from any individual influencer. If you spend time researching finding the right influencer for your business, you will find who is big and who is worth teaming up with.
Philip Brown from influencer marketing academy said about influencer marketing is that using this marketing is not just signing reach but also relevance. Using popular hashtags, B2C could find the right influencer for their business, which resonates with your real target audience.
When you plan to implement Influencer marketing for your business, you need to find the right influencers in your niche because not all Influencers have the power to gain bags of engagement. This clearly shows that you can multiply TikTok views for all videos by partnering with Influencers who are more active and have a good number of followers. Checking out the results of previous brand campaigns they’ve run would help you know whether collaborating with them will meet the desired goals. Remember to convey your expectations and objectives you want to achieve in that particular campaign.
Make Use Of TikTok Ads
TikTok launched paid ad features in 2019, which helps to do all kinds of promotional activities for your business. Moreover, using ads, you can target a specific group of audiences and can get immediate results. There are four to five types of TikTok ads; each ad has its own specialties and usage. Depending on your objective, you can pick them. Let’s see some of the ad types.
- In-feed ads: It is similar to regular videos; it will fall under the user’s feed. It is identified as a sponsored label.
- Brands takeover: It is one of the famous and effective ad types, which is displayed as soon as users open the TikTok app. There are no skipping options
- Topview: It is the same as a brand takeover, but it will display for 60 seconds.
for this ad; it occupies the full screen for up to 3 to 5 seconds.
Publish More Content
On TikTok, there is no evergreen content; even with its popular or famous content, its viral time is concise. Hence it’s essential to fill your feed with videos daily. Do you know? TikTok lives and breath trends and viral videos. When you keep on creating videos around trends and viral videos, that will be more effective to run your TikTok marketing. At the same time, it doesn’t mean you have to recreate trending videos continually, but you have to be clever with trends, that is, be creative, or start with your own trend.
Engage With Your Customers Or Consumers
Building a bond or relationship with your consumers is much crucial for B2C marketers, right. Firstly, try to reply to all their queries, comments, and responses. If they come up with any complaints, sort them out as soon as possible. Trust me; it will help to showcase you as a good business marker. Remember, your responsibility is to find out your consumers’ problems regarding their purchases. Appreciate their action when you receive any compliments from them. You can run giveaways, contests to entertain your audience, as well as it helps to give you more reach.
If you decide to use this platform to make your business succeed, just remember, your content never fails to entertain your targeted consumers. Avoid too many sales pitches and promotional content. You all know that content is everything on TikTok, that’s why you must concentrate more on crafting your content. There is no second thought to using TikTok as a part of your marketing strategy; with billions of users, every B2C marketer must consider this platform.
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