Small business owners wear multiple hats. This is why there doesn’t seem to be enough time in the day to prioritize social media.
But, to make things easier, social platforms have evolved over time. Social media management tools also came into the picture, there were little hacks available and eventually, small business owners now have what they’ve dreamt of.
Here are 9 basic social media tips that help small businesses achieve social media success by doing little things but consistently.
1. Social presence
The first tip to doing social media right has to be a business’s social presence. It could be first on the big 4 — Twitter, Instagram, Facebook, Linked In, and then beyond to TikTok, Pinterest, YouTube, and more.
The presence of your business on multiple social platforms and being active is crucial to get the right exposure and reach a wider audience.
Many of the ones you reach through multiple platforms could be your potential customers.
As a small business, you may not feel the need to be on certain social platforms.
For example, you feel your content or product may not interest or find customers on LinkedIn.
It’s still important to have a Linkedin page to let someone know your business is genuine and does exist.
Apart from this, it’s best to ensure all your details like contact, email ID on social media platforms and websites are up-to-date.
2. Focus on your content
When someone lands on your social media profiles, they must be able to instantly relate to the content you publish. For this, you should first find a niche, research the kind of content that your audience would love engaging with and create more of it.
To be able to focus on your content and business at the same time might be slightly difficult.
It’s best suggested to have a social media plan.
All you have to do is create a content calendar for each month, create posts and schedule them in advance. This not only keeps major things off your everyday to-do list but also leaves you with more time to focus on your business.
3. The human behind your brand
We already know that building a meaningful relationship with your audience is important. Knowing there is a real person behind a social account gives your brand a personal touch.
This helps a fraction of your audience transition to customers and your customers continue being loyal. So, put engagement on high priority and make real conversations. This will help you grow your social accounts and your business too.
There are tools that help you fetch your brand’s @mentions from various social platforms.
You can then reply to them with cool GIFs, emojis, and text too.
4. Well researched hashtags
Putting together random hashtags is one of the mistakes a lot of businesses make.
Hashtags are super underrated and the most under-used growth tool, especially for Instagram.
If hashtags are well researched and cherry-picked as per the niche, it helps you filter content.
This filtered content then shows up in the explore feed of the hashtag you lookup for.
Someone following a hashtag or looking up a hashtag you’ve used can come across your account, engage with your content if it’s relatable, and may become a follower and a potential customer too.
Using a hashtag manager makes it easier to create folders with relevant hashtags under one roof.
5. Know what’s working
Dig deeper and sit around analytics of your posts, comments, hashtags, and other factors like view, impression, etc to understand the kind of content that your audience is engaging with.
This way you can create and publish content that’s working best to gain more exposure, potential followers, and eventually customers through your social accounts. You can also compare reports and save them to share if needed.
6. Post consistently
Posting too much or too little content could do more harm than good.
Consistency is the key and finding the balance between the number of posts and the right time to publish is important.
For this, using a scheduler like Crowdfire would be most useful to queue posts ahead of time to multiple social platforms. You can use the best time feature to publish these posts or if you feel you have the best time for individual social accounts, you can set your posts to be published at a custom best time too.
7. Social Listening
Pay attention to what is spoken about you. Social listening takes you through what a person likes or doesn’t about your brand, how they are talking about it on social media platforms.
It also helps you gain insight into their behavior, identifies keywords and trends within your target audience.
Social Listening not only helps you understand your brand, but you can also track your competitor’s keywords to track their performance on Social media.
It proves to be super helpful to understand what kind of content your competitor is posting.
It also helps you understand the pattern of how your target audience would engage with it.
8. Bend towards the trend
You must keep an eye on what’s trending and bend towards that trend.
Bending towards the trend does not really mean you have to chase every viral content and replicate them.
Just hop on the trend, create fun content, get a taste of the engagement of the content and get off when you feel like.
These trends tell you more of what people are looking for while scrolling through their social channels.
This also helps you create more specific, relevant (or viral) content.
One of the best examples of trending content helping social accounts grow is via Instagram Reels.
Recreating trending challenges, picking the most used audio, and adding the right hashtags are the key to creating good engaging content on Instagram.
9. Use tools smartly
Currently, there are multiple tools available online that will help you ease steps while managing social media accounts. During the whole process of putting your business out there on the internet, these tools will help you save time and energy and create posts that look more well put together on social media.
For Image Content – Canva, Unfold, Unsplash, Pixabay
For Analytics – Crowdfire, Hootsuite, Sprout Social, Buffer
For Video content- Lumen5, Life Lapse, Canva , Adobe Spark, iMovie
For Mentions – Mention, Crowdfire, Sprout Social
For Infographics – Venngage, Visme, Snappa, Infogram
That’s it, folks! 🙌
With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Try it for free.