While both Google Ads and Facebook Ads are paid to advertise (PPC), they are not the same.
They can serve different purposes, each with its own set of benefits and cons.
When it comes to PPC advertisements, it’s important to prioritize quality above number. It makes no difference how many millions of people any platform can reach; what matters is whether or not your clients are there!
So don’t just go with the most popular or cheapest platform; it’s critical to understand each tool and choose the ideal for your company and consumers.
We’ve created a step-by-step guide to assist you to figure out which of these paid advertising platforms is best for your company.
But still, do you doubt or fear using Google or Facebook to advertise your business? Feel to have hands-on practice, here we have expert and experienced help with Google and Facebook advertising, you can check out the Online digital marketing course!
Now, let’s get to understand about the business and clients,
Observe and Understand your Business and Customers
1. Understand your business.
Understanding PPC solutions like Google Ads and Facebook Ads begins with a clear understanding of your own company goals.
Determine your precise objectives. More sales income increased leads, increased traffic, or just raising brand recognition are all possible strategies for your organization.
To put it another way, consider your company’s sales funnel or your customers’ marketing experience and figure out which portions you need to improve.
You’ll be able to recognise drop-offs in numbers and know exactly where to spend your attention if you understand your sales funnel — do you need more traffic, or are you getting traffic that isn’t converting, for example?
The next step is to figure out what your essential figures are.
- What is your monthly spending plan?
- What type of outcomes do you anticipate for various time frames?
- How much money are you going to spend on PPC?
- How many purchases will you have to make to gain profit?
It’s critical to examine the different margins and modify your spending if you have several products/services or product/service categories.
2. Understand Your Customers.
Determine your target market and audience. What do these people do for the majority of their time? What do they do the most of their time? And, more significantly for brick-and-mortar retailers, are your online clients based on demographic and behaviorally different from those who visit your store?
What are Google and Facebook doing on their respective platforms? Most essential, we need to discover if each forum can target the peculiarities of your target market or markets.
Still undecided? No worries, we’re about to dive into the details of both Google Ads and Facebook Ads, so you can better comprehend them and make smarter Decisions after reading this article.
Now let’s look at the differentiation between google ads and facebook ads and how it manipulates the digital marketing industry; Keep Reading!!!
Google Ads vs Facebook Ads
1. Google Ads – [Keywords are the king of this game]
Google Ads are best differentiated from Facebook Ads because they are intent-based. This indicates that the user already knows what they want or desire and is looking for it (for example, “salon near me”).
The above example implies:
- When it comes to Google Ads, the keyword is the king, and
- your ads must be fascinating enough to stand out from the crowd.
Google Ads are more “expensive” in terms of price. Because it collects individuals who are already taking action and want to purchase, the cost per click (CPC) is higher.
As a result, conversion rates are often more significant than on other platforms, such as Facebook advertisements, because consumers don’t need to be persuaded to buy anything. They’ve made up their minds on what they want to get.
All you have to do now is persuade them that your product or service is superior to all others in the category. In the case of services and items required, Google Ads has shown to be quite effective.
Cleaning services, gardeners, financial advice, insurance, and travel agencies are just a few examples. Ads that are clear, compelling, basic, and provide what people want are more likely to succeed on Google Ads.
Google Ads are also an excellent alternative for companies or sectors that require customers to conduct research (high involvement purchases).
Bonus Idea: You may include your SEO strategy into your Google Ads PPC campaign to assist your clients in making the best decision.
2. Facebook Ads – [The campaign will succeed or fail based on the size of your audience]
Unlike Google Advertisements, Facebook Ads are disruption-based, which means they’re the current equivalent of billboards and poster ads.
However, unlike billboards, Facebook Ads allows you and other marketers to target particular demographics and focus on specific business goals. It’s ideal for merchants, beauty salons, fitness centers, restaurants, educational programs, and events.
Because Facebook advertising enables demographic targeting, the first step in using Facebook Ads for your business is to make sure you know who your target audience is.
Facebook is a visual platform that lets you market your goods or service to users using your designs. Because your target audience may not intend to complete a purchase, your Facebook Ads should be created to arouse a desire in them.
During the various stages of the Facebook Ads sales funnel, you have additional opportunities to create a relationship with the audience. This may be accomplished by interacting with your audience on social media or by doing activities such as visiting a website or watching a video.
You may opt to offer your audience during the awareness and interest stage to urge them to contemplate a purchase.
Be conscious that engagement does not always imply a desire to buy. While clicks are excellent, the ultimate aim is a sale. Compared to Google, Facebook marketing has a longer funnel since Google skips — generating interest and goes right into consideration.
As a result, you may need to provide varied creativity and messages to various Facebook clients (depending on which section of the sales funnel they are in).
Google Ads and Facebook Ads — Both can be used for campaigns at the same time?
Yes, you can undoubtedly be on both platforms, mainly whether your business is well-known or just getting started.
Having a strategy is crucial when it comes to mixed channel marketing, so if you’re using both platforms, make sure your campaigns are well-structured!
For example, you can locate your primary channel for new prospects through Google Ads when someone searches for your service or product and then remarket them on Facebook.
On the other side, you could utilize Facebook Advertising as a significant channel for new leads and then remarket to them using Google display ads.
When using both platforms, there are a few things to keep in mind:
- Your budget, as well as whether or not you’ll be able to combine the two.
- If that isn’t possible, make sure you know which one is ideal for your company. It’s typically preferable to select one platform with a larger budget than to spread your spending too widely if you don’t have enough money to obtain decent results in each.
- How much weight will each channel receive? This can be optimized by keeping an eye on your sales funnel by marketing channels.
- Testing the performance of both channels to see whether there is a synergy between them.
Note: If you need help deciding which platform is best for your business, and wish to learn all aspects of SEM check out our digital marketing course
If you’re ready to start using Google Ads or Facebook Ads, keep in mind that cost and customer base aren’t as high at the start of your campaign. If you create your advertising correctly, it will work and pay off over time.
Which ads platform are you using for your business?
Comment your thoughts below.