Do you want to expand your Twitter following and increase your engagement? Do you wish to create a bond that cannot be broken with your audience? Twitter conversations will help you with it.
Twitter continues to provide business and individual users with new ways to express themselves. Realizing users’ need to convey their opinions, they increased the character limit in 2017 from 140 to 280.
Isn’t that amazing?
They just released new features, including Fleets and Spaces, to encourage tales and audio content. Twitter might be one of your best content marketing tools, with 199 million monetizable daily active users (mDAUs). The limiting character limit was the sole issue prior.
But the character limit is also resolved with Twitter threads. Wow!
They provide a unique approach to displaying your social media content and standing out on the platform. Here’s how you may benefit your brand with such lengthy material.
What exactly are Twitter Threads?
A Twitter thread is a sequence of related Tweets from one individual, according to Twitter. You can offer more context, an update, or an expanded point by tying together several Tweets into a thread.
A tweet can have a maximum of 280 characters. However, you may add new tweets to existing Twitter threads, also known as tweetstorms, to produce interesting long-form content.
You can create many tweets that are connected to exceed the 280-character restriction on Twitter by using threads. To distinguish them from conventional tweets, tweets in a thread are typically joined together by a line. However, you can incorporate images, movies, GIFs, and even memes into the thread just like you would in a conventional tweet.
How can I post a Tweet thread?
Follow these steps to develop and publish a Twitter thread:
- To start a new tweet, click the Tweet button.
- Send out your first Tweet.
- To add a tweet, click the + button. A second section for individual tweets will appear.
- Continue doing this until you have written every tweet and added every image or video.
- To post the full thread at once, press the Tweet all button.
Each Twitter thread can have up to 25 Tweets posted at once. However, there is no restriction on how many tweets you can add later.
You can include photographs, GIFs, polls, and other material to make every tweet visually appealing and interesting.
Twitter threads are a fantastic method to continue a discussion. You can transform past postings into Twitter threads to get them seen and give those tweets new life.
In the next section, let us focus on how you can use Twitter Threads to increase engagement.
Five ways you can use Twitter Threads to increase engagement
Twitter threads can be used in a variety of ways to boost engagement. They offer major benefits similar to email marketing services, such as increased engagement and boosted productivity. These suggestions can be implemented in stages.
Choose one or several, then test them to find which ones work best for your company.
1. Lengthen your tweets
The character limit on Twitter has already doubled from 140 to 280. However, more is needed to create a gripping plot.
Additionally, including multiple ideas in a tweet can confuse readers and lessen the effectiveness of your message. Therefore, use a thread to tell a fascinating story if you want your audience to be engaged.
For instance, Andrew Wilkinson’s tweet with the seamless story thread below garnered over 30,000 likes and 10,000 retweets:
This Twitter Thread was successful because:
- The tweet’s first line, which described Andrew’s $10 million loss, was just irresistible. There are enough people that people start to wonder what the “dumb thing” was because of the large quantity.
- From 2009, the second tweet proceeds logically. The timescale used by the story avoids leaving readers perplexed. Being candid in his tweet, Andrew talked about his errors, allowing his followers to identify with him.
- Readers receive both a gripping narrative and insightful information from the lessons that are enumerated and discussed after the story.
2. Test out various content formats
Which kind of social media material has so far been successful for you? Just a quick question? There are many pieces of evidence such as that posts without links perform better on social media sites like Facebook and LinkedIn and for creating a significant presence to increase your engagement to offer your content in multiple languages. Building a multilingual social media presence correctly will help you strive to connect with your target audience; the more your brand awareness is likely to grow, the more you may see the leads growing.
Whether or not that is the case, the point remains that certain content tends to receive more notice on marketing channels like Twitter.
In addition, each person has their own tastes. For instance, some people favor videos over infographics. You can use video testimonials and video presentations to improve content if your target audience responds more to video content.
It’s critical to test various content formats in threads to see which ones work best if you want to increase interaction.
Make sure to cite the source when reposting someone else’s content. Also, note that marketing materials work best when you offer native materials only. That is, after all, a means to demonstrate the originality of your brand.
To independently produce interesting tweets, thoroughly understand your audience. Watch your stats to observe how each content performs over time on threads.
3. Reuse your blog entries
Do you have a popular blog well-liked by your readers or a site jam-packed with insightful information? These blogs produce the finest threads, and your best-performing content can be your best asset.
You can use them as is in tweets or add context and background information.
With more than 2500 likes, this tweet is among his most well-liked ones.
4. In Twitter Chats, utilize threads
Threads can assist you in accumulating feedback for a Twitter Chat in one location. The subsequent portion of your response won’t need to be looked up by other participants. Your responses are, therefore, more likely to be read.
Like you would normally, you can start new threads in Chats by clicking the + symbol or replying to your tweet.
5. Post teasers
Do you have an upcoming launch, sale, or live-streaming event? In the days before the release, send out one tweet to generate anticipation. To engage your audience, use Twitter threads.
It is also important to note how negative reviews can immediately induce these visitors to leave your site. Therefore, ensure that such reviews do not harm your website’s reputation.
You can use threads to promote your site and increase visitors. When launching a new blog, consider including a brief excerpt in the initial tweet rather than a link:
- To entice readers, make your initial tweet interesting.
- Send out a tweet with a brief synopsis for each subheading.
- After your discussion, provide a call to action and a link to your blog.
- Use exit-intent popups to capture more social media leads.
For instance, the streaming service Disney+ debuted in 2019 with a lengthy Twitter thread that included 600 messages. Each show on Disney+ has its own tweet, allowing them to reach a diverse audience and meet various needs.
Twitter threads are collections of tweets that are connected. They are primarily developed and written around a core concept. The 280-character limit nevertheless ensures that each tweet contains bite-sized information, even if it can be as long as you like.
Threads can help your brand attract more followers, broaden its audience, and improve interaction.
So go ahead and utilize some of the suggestions mentioned above to benefit from long-form material on Twitter.