When it comes to expanding the reach of your business, nothing is more effective than marketing on social media platforms.
Given the fact that there are a lot of platforms, you need to have different marketing strategies, dependent on your target audience. It is no longer enough to create and launch a campaign. You need to make sure the strategies you use are effective so that it is worth your time and resources.
One way to do so is to make sure of social media analytics reports, which allows you to operate from a position of power.
But here’s the reality.
Not everyone knows how to use these reports to improve their social media marketing strategies.
The purpose of this article is to help understand social media analytics reports. It will also give insights on how to leverage the power of this data, to revolutionize your marketing campaigns. So let’s begin.
Table of Contents
What Is Social Media Analytics?
Social media analytics refers to the practice of collecting and analyzing data that is gathered from social media platforms such as Facebook, Twitter, Instagram, etc, to keep a track on the online conversations about your company and its products & services.
What Does Social Media Analytics Do?
The next question that arises is – why you need to invest your resources in social media analytics reports. Once you collect data about your marketing strategies, you can refine its performance in real-time. It allows you to create content which stands apart from your competitors while ensuring it resonates with your target audience.
How to Generate the Perfect Social Media Analytics Report?
There are two ways you can collect the data for social media reporting:
- Import the information from the sites manually.
- Use marketing project management software.
Deploying a marketing project management software comes with a host of benefits, including:
→ Easier to Manage Marketing Strategies
Your marketing employees have their hands full most of the time, as they have to handle multiple projects simultaneously. With several social media platforms, it becomes quite a task to keep track of everything. Missing deadlines can have a huge impact, especially when it is a race to the top against your competitors.
A marketing project management software, employees can keep track of multiple projects, generate reports, interact and collaborate with other members of the team. Your managers will be able to follow the progress of each task, identifying and resolving bottlenecks before they cause significant delays.
Imagine this. You are running a health-based marketing campaign on Facebook, Instagram, and Twitter. You need to post multiple times on these platforms, to cater to the needs of your target audience. Your employees will find it easier with marketing project management software, as it acts as a central dashboard.
→ Improve Productivity
You want your employees to make the most of the time they have on their hands, to enhance your marketing strategies. With marketing project management software, you will be able to improve the productivity of your staff.
It allows you to track all the tasks related to social media analytics reports. It eliminates the chance of miscommunication from occurring, which can cause major delays. With this software, you can enhance coordination with all team members and departments and create reminders. It also comes with templates, making it easier to complete recurring tasks for your employees.
An example would be that the marketing project management software gives the list of staff working on specific tasks. As a result, employees can avoid doing the same things and focus on other aspects of the project.
How to Use Social Media Analytics Reports to Improve Marketing Strategies?
Now that you know what social media reporting can do for you, the next step is to understand how it can help your business. Given below are a few ways how the data from such reports can transform your marketing campaigns:
✔ Categorize Your Target Audience
Did you know that between April 2018 and April 2019, the number of social media users grew by 202 million?
With this surge in numbers, it is important to categorize your target audience.
Social media reporting tool gives you various demographics of users, such as age, gender, interests, and professions. With this type of data, you can start to profile the consumers, as per the requirements of your business. As a result, you can learn more about your target audience, improving your campaigns in all aspects.
An example is that your company deals with energy drinks. With a social media reporting tool, you get to know which type of professionals prefer to consume these beverages. As a result, you can add people in these professions to your target audience, improving conversion rates.
✔ Identify the Platform for Your Target Audience
91% of retail brands are using 2 or more social media channels.
Social media reporting helps you understand which platform is popular among your target audience. For example, if your ideal customers are between the ages of 18 – 29, then Facebook and Instagram are your go-to options.
✔ Improve Return on Investment (ROI) of Marketing Campaigns
Since you are putting your finances on marketing, you want to make sure it is worth every penny. With social media reporting tool, you can get a deeper perspective of your campaigns. It helps you understand which key performance indicators (KPIs) you need to keep an eye on, to evaluate your content. With this data, you can improve the engagement levels, giving you better ROI for your marketing campaigns.
✔ Stay Up-To-Date With the Latest Market Shifts
It helps you keep track of industry trends, ensuring your team members are up-to-date with all the developments. When your marketing department gets its hands on social media analytics reports, they will have a better idea about the expectations of the consumers. As a result, they can tailor their content, ensuring you get the attention of your target audience.
An example would be that the social media reporting tool helps you understand trending keywords. You can use this data and modify your marketing campaigns, increasing their visibility.
✔ Boost the Best Content
Another use of social media analytics reports is that it helps you identify the content which is popular among users. As a result, you can select the ones which are performing well and give them a boost. The advantage is that you can improve your traffic, reach, and conversions on various social media platforms and all of this information is coming from just one source – these reports.
For example, one of your posts on Instagram starts getting a lot of views, likes, and comments. Since it is doing well, you can give it a boost, ensuring it reaches a wider audience.
✔ Test Performance of Marketing Campaign With Rivals
As there are several competitors in your market, social media reporting tool gives you the opportunity to benchmark the performance of your content. You can compare the statistics of your campaigns against your rivals. One benefit is that you are aware of where you stand, among your competitors. Social media analytics reports help you stay ahead of the curve, giving you the edge over your rivals.
For example, with a social media reporting tool, you can see whether your competitors have better performance when it comes to regional marketing. The software allows you to monitor their campaigns, giving you the necessary data to fine-tune your strategies.
In other words, all the available data allows you to harness the true power of every social media platform to your advantage.
Social media analytics reports are powerful because of the ways they help your business improve your marketing strategies. Coupled with a good marketing project management software, they can ensure that every campaign you run will perform well on every site!
This is a guest post by David Miller. David is a technical writer, his works are regularly published in various papers and top-notch portals. His rich experience in project management software helps him offer a latest and fresh perspective on improved efficiency in workflows across organizations. His informative works on similar lines can be viewed on ProProfs Project. Follow David on Twitter @davidmiller4312 or connect on LinkedIn.
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