Social Media Marketing and Instagram for Brand Endorsement

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Who could imagine that social media, which was once considered a distraction for kids, could become one of the most successful internet marketing strategies today? It is estimated that about 3.77 billion global internet users and 2.8 billion active social media users are using social media as the medium to communicate and endorse their brand today. In layman’s language, social media marketing is the simple act of creating content to boost the growth of business and products with several platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and a lot more. Each platform comes with a set of dedicated policies that helps you boost conversions and increase brand awareness with appropriate strategies. 

Advantages of Social Media Marketing

Social media marketing brings to you a plethora of benefits that give your brand the desired recognition. Here is a short list that will help you take social media marketing as one of the best marketing strategies for your own brand. 

  • Enhanced inbound traffic
  • Improved search engine rankings
  • Visible conversion rates
  • Great customer satisfaction
  • Improved brand loyalty
  • Enhanced brand authority
  • Cost-effectiveness and much more

How Is Instagram Business Account Beneficial For You?

In order to understand Instagram Advertising with an in-depth guide, here is everything you need to know. The primary step towards internet marketing is to set up an Instagram business account. The business accounts come with unique features like the ability to create shopping posts and add links in the stories. Your business account will require you to select a particular category that will display the genre of your brand in the Bio section itself.  It is incredibly important to optimize the effects of Instagram profile; you can do so with the following strategies – 

  • Pick up a unique name for your brand that reflects what you wish to endorse
  • Write an impressive bio to convey your story and message to the potential customers.
  • Always add your website link to your bio; that allows your users to connect with you instantly.
  • Use appropriate and highly effective hashtags that you can specifically create for your own brand.
  • Use an HD and appropriate profile picture that endorses your brand name
  • Maintain good aesthetics of your brand to attract more customers. 

How to Connect With Your Audience via Instagram Stories?

Besides feed posts, stories play an incredible role in fetching the desired audience. Instagram stories are a highly engaging way to connect with the audience in a fun and attention-grabbing manner. One can carry out a wide array of activities on stories as stated below –

  • Giveaways – Giveaways are one of the finest ways to acquire valid followers and engage more audience. It grabs the attention of your audiences immediately and urges them to bring more people towards your brand in the form of participants and followers.
  • Polls and quizzes – You can always make your audience feel important by asking their opinions on a particular topic or product with the help of quizzes and polls. Most people will be tempted to answer the questions to find the right answer out of curiosity. 
  • Ask a question – Use “Ask a question” feature on your stories as a brilliant way for your users to interact with you. There is nothing more exciting for your followers than to be able to interact with you and being recognized for the same in your stories. 
  • Post purchasable links in the stories – Use Instagram stories to post ads and products of particular brands along with purchasable links. Adding links will help your users to reach the brand directly, which acts as a link building factor. 
  • Achievements – Never shy away from boasting about your own achievements. Your audience must know what you are achieving and what it means to you. Achieving a milestone is always a considerable factor for you.
  • Product launches – Be sure to announce the launches of new products. Your users would love to stay up-to-date and your stories will urge them to get back to your page to find out more yet again.
  • Live stories – There is absolutely nothing more exciting for your users than to see you live and be able to communicate with you directly. 

Hire a well trained Social Media Marketing Expert who will help you understand the basics of social media strategies and how you can optimally use it to enhance the growth of your business. Visit the top-notch brands on Google search and get an idea of how they endorse their brands through Instagram. Stay tuned for more!


This is a guest post by Emily Goodwin. With over a decade of experience in technical writing, Emily has a unique voice that shines through her collection of digital marketing write-ups.  Her work is appreciable and informational that provides great knowledge about the latest trends in digital marketing. She specializes in guest blogging, social media marketing, and producing video and sales content that gain social media attention and increases search engine visibility.

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