Geolocation is becoming increasingly important for modern marketers, especially as more and more people turn to their mobile devices first and foremost. We do this whether we’re seeking information or whether we’re looking to make a purchase, and clever marketers are starting to pick up on this and to tap into a relatively new phenomenon that mobile devices have enabled: geolocation.
In fact, as many as 87% of mobile marketers are seeing success with location targeting, whether that’s by deploying localized marketing campaigns or whether they’re encouraging people to check in on smartphone apps. Mobile has been touted as the future for many years now, and geolocation is the future of mobile.
And so with all of this in mind, let’s take a closer look at geolocation and how you can put it to good use for your marketing campaigns.
Six Tips to Effectively Use Geolocation in Your Marketing Campaign
1. Use push notifications
Push notifications lend a sense of emergency to things and encourage people to take a specific action. You can couple push notifications with geolocation to send people special offers if they download your app and are in a location that’s close to a store. If you make these offers available for a limited time only, that also adds a sense of urgency.
2. Encourage people to check-in
Encouraging people to check-in can be super effective because by posting visual reminders to people and getting them to share that they’re at your location, you basically get them to act as your marketing team. Every time they check in with a positive message about your company, it goes out to all of their friends and taps into the phenomenon of social proof.
3. Set up a Pokéstop
If one or more of your physical locations becomes a Pokéstop, it can bring in huge amounts of foot traffic from Pokémon Go players. Sure, it might not be at the same level of popularity that it enjoyed in its heyday, but it still enjoys a reasonable level of success and can be a great way to bring in new customers for cafeterias, pubs, and restaurants.
4. Tailor your advertisements
Many types of digital advertisements tap into geolocation data to serve up more relevant messaging, and indeed the chances are that you remember seeing an advert recently that was based upon the location you were in. Location-based advertisements are vital for small businesses and chains that have retail outlets, and they’re also great for event organizers and other big destinations.
5. Set up beacons
Beacons are basically physical devices that use Bluetooth to connect to nearby smartphones and tablet computers. Because they rely on Bluetooth as opposed to 3G or WiFi, they have the advantage of working in areas where there’s little to no coverage. They allow people to interact with them via their smartphone to download and access information, which can be used to deliver content and to enhance shoppers’ in-store experiences.
6. Custom Snapchat filters
Custom Snapchat filters can work well if you’re targeting millennials or other audiences who are more likely to use the popular ephemeral messaging app. Custom Snapchat filters are only available in certain places and so when you set one up, people will need to visit one of your physical locations to use it. It might not be enough to bring people in on its own, but it can be a great way to engage with the people who are already coming.
Marketing with geolocation is very different from other types of marketing and it requires a totally different set of skills. It also adds new challenges that you’ll need to be able to rise to. For example, dealing with the challenge of spelling mistakes and grammar fails can be easily combatted through services like Grammarly or by searching for the top dissertation writing services.
The good news is that the tips we’ve shared in this article should be all you need to know to get started with geolocation for your marketing campaigns. So what are you waiting for? Get started with geolocation marketing today.
Sandra Dufrene is a freelance writer and an editor at edubirdie reviews. She has a keen interest in photography and dedicates all her free time to it. Sandra has extensive knowledge in different fields such as marketing, education, and blogging. You can contact her on Twitter.
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