What’s the first thing one checks when awakened? And what’s the last thing one interacts with before falling asleep?
Well, it’s none other than social media.
Thanks to Coronavirus pandemic and regulations like social distancing and quarantining taken to lower down its effects, people are left with almost no actual social life. They cannot go out and meet others, discuss their favorite products and brands and share their daily experiences in person, remain familiar with real-time news and gossip, and more. All they can do is to tap on their smartphones to connect each other, read the latest news updates, providing aid to one another virtually, and fulfill their needs/desires via social media applications like Facebook, WhatsApp, Twitter, Reddit, LinkedIn, Skype, and more.
This has not solely resulted in higher social media app downloads and improved user retention rate, but has also made it imperative for businesses to embrace these digital platforms for lowering down the impact of coronavirus on industries. And eventually, delivering their products/services, foster customer relationships, and fulfil other business goals to ultimately survive this phase of time.
Or better say, this realization has brought business entrepreneurs and marketers at a stage where they are ready to step into the social media world but are clueless about how to promote themselves without appearing self-centric, greedy, and insensitive to all.
Assuming you to be one of those confused entrepreneurs, we will be discussing different ways to harness the power of social media for brand promotion in this article.
So, rather than beating around the bushes, let’s dive deeply into the social media world and see what tips & tricks can be followed for quick, effective, and futuristic business profits.
1. Redefine Your Tone
The foremost thing you need to consider is the tone of your social media posts.
The steer rises in the number of Coronavirus cases have left people panic, frustrated and with poor mental health. They are abruptly affected by the dark side of this pandemic.
In such a situation, if you continue with the normal and serious tone, it might do more harm than good.
So, it is advisable to think about how to cheer up their moods. Create posts that share positive vibes and make them feel less stressed, alongside getting attracted and hooked to your brand.
For example, you can craft a post around how nature is reviving during this period, how people are helping each other and setting new examples of humanity, and so on.
2. Keep Content Crispy yet Informative
During this pandemic crisis period, people are stressed and bored at the same time. In such a scenario, if you present lengthy and highly-informative text to them, they willfully ignore all of your efforts.
So, think and plan how you can share the right information or business updates with your users in an enticing way. Connect content marketing experts and influencers to deliver the core message in different engaging forms of content – be it a banner, video, infographics, or podcast.
3. Plan Monthly Content Ideas
Making a complete month content plan is also one of the finest ways to ensure regular post of engaging posts across the social media platforms.
This method will aid you to work progressively while focusing on a core company value and convey the message such that every post is linked to another in one or the other way. In other words, this concept enables you to clearly communicate with your target user base and ensure a better impression in a cost-effective manner.
4. Pick the Right Time
Though users are available throughout the day and night, it is still advisable to pick a particular time and day to promote your posts. Especially when focusing on different social media platforms like Facebook, LinkedIn, Instagram, Twitter, etc.
This is so because when you draft a post at a particular time, it attracts the attention of customers more effectively. It hits their mind daily at the same time everyday which acts as a reminder for them to look forward to your brand-related posts. And this way, ensures higher views, likes, and other actions on your posts and ultimately, better outcomes.
5. Show Your Face
In the present time where people are seeing only limited faces a day, connecting them on social media while showing your face can also bring considerable difference in the post reach.
So, do not overlook the opportunity to communicate with them on platforms like Zoom, Instagram, and Skype and share personal experiences while facing them, looking into their eyes and giving them a virtual gesture that makes them feel delighted.
6. Leverage Trending Hashtags
Traditionally, the hashtags added to the business posts were quite fixed and related to your product/services only. But now, you can experiment with various other hashtags trending in the market such as #lockdown2020, #quarantinelife, and #quarantinedays.
So, plan around making a complete list of latest hashtags and deciding which, when and how to add them into your posts.
7. Conduct Virtual Sessions
While physical sessions are not allowed right now, conducting virtual sessions can be an effective way to promote your business during this pandemic period. Using the cutting-edge technologies like Augmented Reality (AR), you can bring your whole team together and even connect with targeted consumers to get acquainted with their experiences, derive the optimal insights, and plan the next move smartly.
What’s more, this technique of virtual sessions helps to build an emotional connection, which enables businesses to hook their customers and derive higher values.
8. Post Regularly
Last but not least, do not hesitate to post twice or thrice a day like before. The pandemic crisis might have made a huge difference in our lifestyles and business perspective, but the marketing world is somewhat intact. So, it is normal if you continue to post in the same style.
Now as you are aware of different ways you can harness the potential of social media for directing your targeted audience towards your brand, do not remain sitting on the sidelines. Bring your team on board, devise a plan, and set the social media platforms on fire.
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