Posted by Instagram is one of the most popular social apps today, boasting well over a billion users globally. From the next-door neighbour to micro-influencers and celebrities, everyone uses the platform to post photos and videos. However, a growing number of businesses are turning to Instagram to reach their fans and followers.
By leveraging Instagram videos, brands can improve engagement rates, share new products, and reach a wider audience. In this article, we’ll look at how you can create appealing visual content to improve your marketing on this social platform.
Why Should You Use Video Marketing Content on Instagram?
There are several reasons why brands should use video content when marketing on Instagram:
- Discovery. Users spend around 20% of their time on Instagram browsing the explore tab. Having an eye-catching video appear in the section can help brands reach a wider audience.
- Popularity. 42% of Instagram users prefer video content compared to 22% for photos.
- Engagement. Video receives 21% more interactions than image posts, which boosts engagement rates.
Instagram video content is a must for businesses who want to increase their reach and engage with their audience.
Top Tips for Using Instagram Video Marketing
Instagram video can be a powerful marketing tool, but it’s only useful if you use it appropriately. Below are a few tips on how you can get the most out of your visual marketing campaigns on the social platform.
Use Thumbnails
As people scroll through Instagram, they’ll be viewing hundreds of images. Your thumbnail will be the first thing viewers see, so it needs to stand out from the surrounding content to capture their attention.
A thumbnail could be an interesting screenshot from the video or an overlay of another image and the title. However, keep the text on the image to a minimum. The goal is to pique people’s curiosity and tempt them to press “play.”
Keep Videos Short
A common mistake made by marketers is attempting to create an information-filled video that’s crammed into Instagram’s 60-second time limit. According to a study by HubSpot, the ideal length for an Instagram video is 26 seconds.
To get the best results and highest interaction rates, keep your videos concise and under 30 seconds.
Don’t Forget Subtitles
Facebook, Instagram’s owner, announced that 85% of their users watch videos without sound. While not strictly true for Instagram, 56% of people still tend to watch content on mute. If you want your video to appeal to everyone, it’s a good idea to add subtitles or captions that explain the video and are easy to read.
Include a Call to Action
It’s vital to include a compelling call to action. The CTA will drive viewers to your website, a link in your bio, or a “learn more” option. You can get creative with it, but even including a simple one in the video itself can yield noticeable results.
Optimize for Mobile
Many of Instagram’s features aren’t available on desktop, and some functions are strictly limited to the app. Consequently, more than 500 million people use the application via their devices daily. Create videos that look good and work well on mobile screens.
Create Beautiful and Effective Videos With Tools
New tools are continually being developed and released, making it easier for entrepreneurs, small businesses, and enterprises to create visual content for Instagram.
A promo video maker like Boosted’s app can help businesses create beautiful and professional content in under three minutes. Other apps focus on filters or simplifying the editing process. There’s a wide variety of tools available, so it’s a good idea to explore your options and find one that meets your requirements.
The Final Word
Instagram videos are an excellent way for brands to connect with their audience and boost engagement rates. Unsurprisingly, more businesses are moving to include it in their existing content marketing strategies.
Remember to create short videos that are optimized for mobile screens. Don’t forget to add subtitles, a custom and eye-catching thumbnail, and a call to action. By following these tips, you can get the most out of your Instagram video campaigns, increase awareness, and build a better connection between your followers and your brand.
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