Posted by As a small business owner, your company is your brand. A brand is those first thoughts you think when you hear a person or company’s name. Those are important ones because they often dictate whether the consumer will engage with your brand and convert by purchasing your product or service.
Starting with a brand and social media strategy is critical because you want to have a foundation because it will be the consistent core and essence of everything you do on social media. Building your brand foundation will set you up for success in content creation. You can start with a brand audit and research to see where you currently are, then create brand elements and your brand touchpoints. Then, you will be ready for launch (or pre-launch) on social media.
Now that your brand foundation is in place, let’s dive into content creation tips for small businesses.
1. Brand Photoshoot
A brand photoshoot goes way beyond an updated headshot. It is a creative lifestyle photoshoot that tells your brand story through aesthetically pleasing, high-definition photography and videography. These could be candid shots of you working from your home office or more staged scenes within your store that display your brand message. And don’t forget to get that updated headshot too!
These creative brand photo and video shoots really bring your brand to life. Then, the photos and videos are used across your marketing collateral including social media. Bring a couple different outfits to batch content. From there, you can schedule your social media content calendar with beautiful, high-quality visuals that represent your small business.
2. Social Media Strategy
It’s important to have a social media strategy that outlines your goals, target audience, content plan, platforms you choose to post on and it should all be aligned with your brand message. Go in depth on how you are going to achieve your social media goals by creating, posting, engaging, listening, monitoring and of course, interacting with others. Think about why these goals and strategies will improve your business. Be sure to track and monitor your social media so you know how you actually are reaching your goals which will help you avoid burnout and keep you motivated.
3. Influencer Marketing
Chances are if you’re a local, small business you have influencers within your community. It’s important to choose who represents your brand wisely and it might take some research and searching to find one, few or many (dependent upon your social media strategy plan) influencers within your niche, town or city. But once you do there are plenty of ways to utilize this popular-for-a-reason marketing trend. From social media account takeovers to brand ambassadors to trade or paid campaigns, influencer marketing is no question effective for your business and will make your feeds feel fresh.
4. Content Marketing
Another popular-for-a-reason marketing strategy is content marketing and while it can be done on social media, we tend to think of blogs, articles, webinars and content-rich, valuable resources for this category. Your small business can benefit greatly from content marketing. People don’t want to be sold to; they want to connect with your business and learn or gain something from it.
Content marketing is the process of specific content creation and distribution to a targeted audience. This content is viewed as educational and typically perceived as valuable information. In this type of marketing, the content is a contribution which in turn builds brand awareness and generates leads which turn into sales.
5. Content Themes
There are many apps and tools available to create a content calendar. But what content will be included on that calendar? That’s where content themes come in. Here are a few content themes to promote your business.
- Behind-The-Scenes
- Client Testimonial
- Creative Brand Photoshoot Images and Video
- Giveaway
- Personal Story
- Product or Service Promotional Image or Video
- Meet The Team
- Quotes
- Fun Facts
- Local Events
The list goes on and on! Get creative and remember, always be authentic!
Follow these content creation tips and strategies to up your social media game and grow your small business.
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