How to Write an Effective Social Media Marketing Plan in 5 Steps

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The number of global social media operators are increasing unreasonably and varied. With the onset of the pandemic, social media marketing companies had a boom in the market. It continues to grow each year. It is a tool to connect with every person when the world is locked down in its own space. 

Social media marketing is the best way to communicate and make your business visible to a worldwide audience. Therefore, it has become a necessary source to succeed in business too. Therefore, it is important to know what you are doing, why you are doing it, and what you want to achieve. A social media plan helps in giving you an idea of a 360-degree view of your social media marketing strategy

Following are some of the ways to write an effective social media plan in 5 easy steps: 

Having a social media marketing plan helps you handle your social media marketing efforts for your business growth efficiently and meet your target audience’s needs on each platform. Following are some of the essential and effective social media plans in 5 easy steps: – 

1. Make your goals SMART 

Choosing and deciding the right goals is the initial parameter to make your social media marketing plan operational. You need to know the correct strategy to audit your previous efforts and determine what worked and what didn’t. Then, describe your goals by making them SMART. It should be:

  • Specific: What is the motive for your social media marketing plan, and what do you want to accomplish? Why is it necessary? Which resources will be involved?
  • Measurable: What metrics are essential if your efforts are successful or not?
  • Attainable: How can you set and achieve these goals? Are they realistic, and how can they be attained?
  • Relevant: Is it the correct time to achieve or capture the goal? Does it align or settle with your complete business strategy?
  • Time-Bound: What is your time limit or deadline? What can you accomplish your goal within the given time? Is the timing realistic?

Defining these S.M.A.R.T goals will ensure you determine the metrics that monitor and measure performance on the goals you have decided and set. Some important social media metrics include reach, conversions, and brand mentions.

2. Understand Your Audience

It is one of the essential steps to understand and acknowledge your target audience before starting your social media marketing plan. Knowing your target audience and potential customers’ needs and requirements will help you build your brands reputation. Start by making buyer personas based on your potential consumers’ demographics, interests, and online behaviour. Identify their weakness, their key points and how your product can solve them. You will also need to understand and acknowledge where they spend time on social platforms. 

You can use social media analytics to search out who your present audience is on your current platforms. These insights will guide you to find out their locations and how they interact and communicate with the brand. It will also help you to define and target your audience better.

3. Audit and Analyse Your Social Media Marketing Profiles

If you already have accounts on various social media platforms, audit and analyse them to determine what they have helped you accomplish and achieve. For example, find out:

  • Which tactics and strategies are working for you and which aren’t?
  • Who is involving with your brand or business on every channel?
  • Which platforms or channels does your audience frequently use?
  • How do your social efforts stand up to those of your competitors?
  • What social channels or platforms need more effort and enhancements?
  • Are there any other social media platforms and channels that you haven’t tried and outsourced yet?

To decide or choose which channel or parameter is best for your type of audience, find out what parameters they spend most of their time on. If you are fresh and new to social media platforms, you can check out your competitors. Tracking and monitoring your competitor’s social media efforts ensures you learn from their strategies. 

4. Create a Social Media Content Plan

How many times is it necessary to post in a day? At what times should you post? What kind of content should you post, and on what channel or platforms? 

Understanding and monitoring these basics can help you post the correct content at the correct time. Having a social media marketing content plan also help and ensures that you monitor or manage your consistency across various platforms. Following are some of the factors you should consider:

A Content Calendar

Having a content calendar will help you figure out your social efforts on every social media platform and maintain consistency. The calendar should be a perfect or full-shaped option or include content creation and curation strategy. It will help you create a roadmap or a strategic portfolio for the frequency of posting on each social media channel or platform and the kind of content your audience likes or appreciates.

The content calendar will also ensure you manage, create and visualise ideas and ways to organise them in an easily executable manner. Have a list of content pieces you desire or try to publish, along with the dates when you desire to post and the platforms where it should be posted.  

What to Post

There are a vast variety of options that you can post in content. Content is the king of marketing and is used in many ways. Content types that you can post include blog post links, infographics, website pages, videos, customer testimonials, and photos. To make your clients engaged, occupied, or influenced, ensure your content is relevant, specific, meaningful, and high quality.

Use various types of content formats and, once in a while, share curated content or graphic. You can get fixed or curated content from other specific, relevant, high-quality online sources or parameters. Also, have a fusion of entertaining, funny, meaningful and informative content data so that you can meet the needs and efforts of various kinds of potential audiences or target customers.

When to Post

It is also essential to understand the frequency and time of posting. You can use analytics and insights from social media channels or platforms to search out when your potential audience or target customer is online. You can check or analyse your follower history, see what time your potential audience is online, and the best times to get engagement.

These facts and statistics do not mean you should not post on other days. Instead, you should post depending on when your potential audience or target customers is most active.

5. Adopt a Perfect Process to Measure and monitor performance

Knowing which metrics to monitor or measure helps you find out if your social media posting efforts are working or not. Some of the types of metrics you can measure include:


Reach is necessary to guide you and help you find out the number of potential customers and target audiences you have reached and how well your audience accepts and enjoys your content. To measure reach, check:

  • Overall number of followers on each social media platform
  • How speedily you are gaining or increasing or losing followers on various channels
  • Whether interactions are increasing as much as your follower growth or enhancement
  • Whether your website visitors have increased or gaining


The engagement metric helps you to acknowledge or understand what your audience thinks of your brand. Search out if your target audience has conversations about your brand or business or mention it. Do they actively involve or engage with the content you post or publish on social media platforms?


The social media marketing plan can ensure you increase or maximise your social media marketing efforts. Utilise the methods to understand your audience, find out which social platforms they frequently use, and discover ways and patterns to keep them engaged or involved with great content.

With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Now introducing Social listening. Try it for free.

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