Posted by Change is the only constant. You might have heard this loads of times, I know. But the same goes for social media marketing tactics too — they’ve changed and will keep changing.
Leveraging the right tactics can help you grow your business online to drive traffic, sales, and revenue.
Sprout Social’s study found that 91% of consumers tend to make a purchase from a brand they follow on social platforms. The study also revealed that 85% of the consumers will buy from the brand they follow more frequently and 86% will prefer it over the competitors.
It’s perhaps due to this reason that more brands have started adopting social platforms to gain and retain existing customers.
But that’s where the issue lies too.
In a landscape with fierce competition among brands, it’s important to update your strategy to avoid falling behind.
That’s why I’ve put together the top social media marketing tactics that will help you obtain your desired market share. So without further ado, let’s get going.
Best Social Media Marketing Tactics for 2022
Here are the best social media marketing tactics that you can leverage to take your brand’s growth on social media to the next level.
1. Solve customer queries via social platforms
Don’t we just hate it when we ping someone about an issue, and it takes them a few days to get back? We want the answer right at the moment; here social media chatbots communicate with your social customers because no one wants to wait, even an hour.
That’ll be the case with your customers too.
Considering that social media users are increasingly engaging with the brands beyond just following them, you should demonstrate responsiveness and respond to customers in a timely fashion.
In fact, 71% of customers describe a good customer experience when their issues are resolved quickly.
Following is an example of Asana, a work management platform, leveraging the power of online interaction on Twitter.
Source: Twitter
So, how do you keep track of your customers’ queries and answer them quickly? The answer lies in social media management tools. They can help you see all your customers’ queries in one place so that you can answer them with ease. It decreases your customer effort scores and increases the satisfied customers for your brand.
2. Create more culturally relevant content
If you can relate your product/service to the cultural events, you’ll likely see a boost in engagement and, of course, get more sales.
The reason?
Millennials and Gen Z have shown interest in cultural events like Black Lives Matter, the Me Too movement, and even some mainstream sports events like the Olympics.
So when you create content around these movements or events, especially the ones that you believe in as a company, try to leverage them to show your audience that you’re there and you believe in the same ideology.
One critical factor to consider is to make sure that the movement or event you support isn’t doing anything unethical.
Only support those causes that you really care about. Don’t do it just for the sake of marketing.
Here’s how Adidas related itself to the Black Lives Matter movement.
3. Don’t miss UGC
Why would you want to employ your precious time creating content when other people (preferably your consumers) can do it better for you? You won’t, right?
Therefore, you should encourage your consumers to create content related to your product/service.
This will benefit your branding in several ways and this will give a boost to your awareness and engagement. Don’t forget to offer your customers special discounts or loyalty points when they tag your brand on social media.
Here is an example of UGC from Calvin Klein. Focus on the highlighted part where the brand encourages consumers to tag it in their post.
4. Leverage videos & live-streaming
Live videos are a great option to take your audience behind the scenes. This form of engaging content fosters a more personal connection with your audience as it happens in real-time and they can engage with you right there.
Check out JK Juices’s Instagram account. They often go live and interact with their audience.
What’s more?
Short-form content and video pieces like Instagram Reels and TikTok have also proven to be effective. In fact, YouTube Shorts crossed 15 billion daily views recently within months of starting.
Even when you’re doing LinkedIn marketing, videos can come in handy. Numerous brands on the platform now leverage videos to talk about their products and services. It helps them to increase their instant live shopping over social media and other online channels.
5. Focus more on TikTok and Reels
As the data suggests, short-form videos have begun to dominate the social media landscape. TikTok, Instagram Reels, and even YouTube Shorts are certainly the best places to post fresh content.
What’s more?
Globally, almost half of the TikTok users are below the age of 30 whereas Instagram has a more diverse audience. You should focus on the platform that has more of your target customers.
6. Stick to a content theme
You must have seen posts from a particular brand that just feels like, well, theirs.
Take a look at Instagram posts from WeWork. While most of them are UGC, they have one thing in common — a sophisticated workspace with minimalistic decor.
It’s easy to identify the brand by seeing the photos that are shared on the account.
From images to Reels and beyond, most successful brands leverage content format and design consistency with some creative touches time and again.
7. Micro-influencers are a great help
Micro-influencers are those social media influencers who have between 10K and 100K followers.
The common myth among brands is that investing in influencer marketing means collaborating with influencers who have millions of followers. However, if you go with a targeted approach with micro-influencers, this isn’t the case.
In fact, many micro-influencers might be ready to work with you in exchange for a free product/service. They may be ready to work on an affiliate basis too.
Daniel Wellington has leveraged this tactic to grow their brand on Instagram.
8. Paid ads generate immediate ROI
Although there are endless arguments about paid vs organic when it comes to social media marketing, paid ads can still serve as valuable assets in 2022.
Paid ads can help your Instagram Business account reach a mass audience instantly without having to wait for the followers to increase. This, in turn, can help you easily boost your reach, engagement, and sales.
With more avenues, like Reels ads, as options, you can expect greater engagement and lead generation too. That, combined with Stories ads, can prove to be a great way to take your brand to the next level.
What’s more?
You don’t necessarily need to stick to platforms like Instagram and Facebook. In fact, you can do advertising on platforms like TikTok as well which have started gaining immense popularity.
9. Try Pinterest Ads too
With more than 444 million active users during 2021 Q3, the platform has the potential to generate leads for businesses.
Recently, the platform launched a revolutionary AR-based function that allows users to “try before they buy.” Initially, the feature was meant to enhance the furniture shopping experience for US mobile users. But there are endless possibilities.
Leverage these social media marketing tactics today
These social media marketing tactics will come in handy as you enhance your marketing strategy and efforts for 2022.
From working with influencers and encouraging UGC to focus on newer formats like Reels and using live videos, there’s a lot that you can do to take your campaigns to the next level. You can also incorporate paid ads to drive more traffic to your website.
All you have to do is set actionable goals and address the roadblocks in using these tactics and you’re already one or several steps ahead of your fierce market competition.
Have any questions about these tactics? Ask them in the comments below.