Social media is all the rage these days.
Many people use at least one social media platform regularly.
Businesses that fail to incorporate a social media strategy end up losing business. More and more people check out an organization’s social media before they consider to make a purchase.
Needless to say that having a robust social media strategy is of the utmost importance.
Here is how you can give the ultimate boost to your social media strategy:
Publish valuable and engaging content.
Content that does not provide value to your audience is useless.
In the fight between quantity vs. quality, always choose quality.
If you’re going to create content, make sure that it’s something that you’re proud of and willing to stand behind.
Creating content for the sake of publishing content is a bad approach and does more harm than good.
When people check out your content, they should find it to be engaging. If the content is appealing, they might share it within their circle of friends and peers. Your content would get seen by more and more people, just because you put a little effort and thought behind its creation.
Increase interaction with your audience.
Most people love it when brands interact with them on social media. Your audience will love it too.
By interacting with people on social media, you’re showing a positive side of your brand, just as when you interact with them on the website through live chat app for gaining valuable feedback and solving their problems in real-time. Social media has also proven to be a powerful tool in being connected with your brand followers.
Make sure to answer all questions on your social media profiles as fast as possible.
Don’t make the mistake of ignoring trolls and negative comments. Reply to them in a humorous way, but cautiously. You don’t want to get involved in a prolonged fight with someone who has nothing to lose.
Use high-quality graphics.
Social media users (myself included) scroll through their timelines and feeds them in a hurry. They only stop when they see something that catches their eye.
High-quality graphics and images are a great way to improve brand awareness and engagement.
Online tools like Canva make it easier for you to create great-looking visuals. On Canva, you only pay when you need to use a premium element. Otherwise, you get to use Canva for the unbeatable price of absolutely free!
Infographics have also gained popularity recently, and marketers are now willing to spend a great deal of money to have a fantastic infographic.
Infographics help present information in an easily digestible way. If people find the infographic to be valuable, they’re going to share it within their circles.
There are several resources available from where you can get stunning images and graphics. Make sure to avoid using overused stock photos as they don’t do anything to increase your conversions, rather make it worse.
Partner up with influencers.
Influencers are becoming an increasingly crucial component of any social media strategy.
The only thing you should be careful about is the selection phase.
If you end up choosing an influencer who is not a good match for your brand, you’re not only going to be angering your audience, but also lose the chance to appeal to the influencer’s audience.
Every influencer, regardless of their popularity and niche, comes with a loyal following and audience. By leveraging their audience, you can promote your business to a new audience more effectively.
If you don’t have a large spending budget, you can always choose to partner up with a micro-influencer who is from a related niche.
Some marketers even prefer to partner up with micro-influencers, as they find the influencer’s audience to be more loyal and willing to make a conversion.
Competitions and giveaways.
Everyone loves giveaways and competitions.
By hosting a competition, your business can get a lot of attention and engagement from your target audience.
Just keep one thing in mind when you’re hosting a competition. The prize up for grabs should be something that would motivate your audience to take part in the game. If your prize is not something that your audience would want, you’re not going to get a lot of engagement.
The great thing about giveaways is that everyone loves them!
To make your giveaways successful, make sure that you are putting your audience first. You don’t want to waste their time or your own. Ask them the bare minimum information that will increase your chances of more people willing to become a part of the giveaway.
Build a community (start a Facebook group).
Organic reach on almost all social media platforms is slowly dying. If you want to play the social media game, you’re going to need to use up a significant part of your marketing budget.
Or, you could be smart and come up with an alternative solution.
By establishing a community around your product or service, you’re going to enjoy several benefits.
First of you’re going to need to create a Facebook group for your business. This may seem redundant since you already have a social media business page. But you’re probably not getting a lot of activity on your Facebook business page.
Facebook groups allow your posts and updates to have greater visibility. You can promote your latest offerings in a Facebook group.
Another benefit of a Facebook group is that if any member of the community has any questions or issues with your offerings, other veteran members of the group will come to the rescue. You won’t need to spend time answering the question all of the time. But you should make it a point to stay active and keep an eye on your Facebook group.
Get in on the latest trends.
If you can take complete advantage of an unexpectedly popular trend, your business will see massive returns.
The volatile nature of the internet and social media gives birth to these extremely popular trends that are all the rage for a day or two. In some cases, a popular trend remains at the top for a couple of hours before it is dethroned from the number one spot.
If you are not a fan of planning, you won’t be able to take advantage of unexpected trends. You would probably be too busy creating your usual content.
Being prepared in advance will help you capitalize on these trends to the max.
Who knows, if you’re able to time a trend correctly, it might be a massive boost to your overall social media marketing effort.
Keep an eye on the competition.
If your competition is doing something different, you might want to keep an eye on them.
Your competition can teach you a lot about your business, as well as your target audience.
Sometimes, you won’t be able to keep up with the latest developments in the social media world. By keeping an eye on your competition, you’ll be able to see what they’re up to and if they’re doing something that you should incorporate into your social media strategy as well.
If everyone is adopting a new tactic or strategy, it must be working for most of them. And there is no reason for you not to embrace something new.
Create pillar content.
Pillar content covers a broad range of sub-topics about a topic.
After creating your pillar content, make sure to develop and published related posts for each sub-topic.
For most people, the pillar content would provide ample information. But for a selected few who want to go into the details of a sub-topic, you’re going to need to work a little harder.
Use audio and video.
Audio and video are quickly gaining popularity. Most people prefer to watch a video instead of reading a whole bunch of text.
Audio is less intrusive than video. Podcasting is an example of audio that has gained huge popularity in recent years.
More and more businesses are starting their podcasts. If you think that a regular podcast is something that you can easily incorporate into your strategy, be sure to try it out.
Videos are a great way to increase brand awareness and engagement.
Most businesses are using videos to create tutorials to help their customer base use their products more efficiently.
Videos are a great way to differentiate yourself from your competitors. Since videos can take a decent amount of time, effort, and resources to produce, it would be wise to start small.
Modern smartphones can provide excellent video quality. All you might need to invest in is a microphone, a few lights, and you’re all set to producing fantastic video content.
Different marketers have varying theories when it comes to social media strategies. Veteran marketers can easily identify techniques and strategies that will help them boost their social media strategy.
At the end of the day, you need to consider multiple things. Best practices, your opponent’s strategy, viral trends, everything needs to be perfect if you want to make the most out of your social media efforts.
But don’t fret. With time, you’ll get better at incorporating different techniques that will help you create a successful social media strategy.
Hamzah Adil is a digital marketing executive who loves to consume content on social media. He enjoys writing about technology, business, entrepreneurship, and social media. He is currently working for a startup that has developed a new live chat application called SwiftChat. The great thing about live chat softwares is that they help businesses provide instant support to their online visitors for a fraction of the cost.
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