Visual content marketing is much more powerful than traditional forms of content marketing.
In 2021, marketers are investing more in visual content for their businesses than ever before.
The popularity of visual content has grown tremendously over the years. It is by far dominating most social media platforms like Facebook, Tiktok, Snapchat, Instagram, etc.
In this post, we will be looking at some of the most important statistics that every business owner needs to know about visual content marketing in 2021. These stats can help you get started with your visual strategy or upgrade your current one if it’s not working out well enough. Let’s dive deep into this topic.
Visual Content Marketing Statistics 2021
1. The importance of content marketing can’t be overstated. According to HubSpot, 70% of businesses invest in content marketing, which might include visual efforts.
There is a growing number of businesses that are investing in visual content marketing. Marketers are realizing the importance of making the web a better place for users and using visuals to do so can be very beneficial.
Traditionally, when people thought of marketing, they tended to think in terms of ads. While businesses do use ads for promotion, it’s only part of the picture. Visual content marketing has taken over many of these ads, with results indicating that better consumer education through content marketing, leads to better results as opposed to just ads.
While other forms of marketing may become outdated with time, it doesn’t seem like this is the case with visual efforts.
2. People remember 10% of the information they’re exposed to after three days. If there’s an image attached to the information, they’ll remember 65% of such information – again, after three days.
Attaching an image along with your information is key to making sure that your point comes across – and much of the data is retained. Failure to do so means that only a tenth of the information is remembered after just three days.
3. 70% of YouTube users watch videos for “help with a problem” in their interest, hobby, or profession.
If people want to learn step by step items such as how to start a blog, they turn to YouTube. This visual marketing statistic shows that people are more likely to watch a video instead of reading text. Indeed, having a live visual explanation is a great tool to better understand how to solve an issue. Live video support helps you gather customers’ feedback and find the proper answer to your question much faster.
Visual content is all about engagement and right now in 2021, there isn’t any better platform than YouTube videos. Marketing your business needs a lot of effort and you need to work on it regularly to achieve the desired results.
By doing so, it will become easier for marketers to attract new audiences due to its visual nature. The key here would be consistent efforts across all channels over an extended period if you want continuous growth for your business.
The fact that various YouTube tools are available at one’s disposal makes it easier for marketers to create visually appealing videos that can enhance the overall customer experience.
4. 54% of customers are interested in seeing more video content from a brand or company that they support.
With so many opportunities to have a self-employed job where one shares aspects of his or her daily life, it’s no wonder that the number of entrepreneurs is increasing day by day.
With a good background story behind them and their business, these entrepreneurs create a brand where people are hooked on every video update. That’s the kind of engagement that you can never get from text or photos.
The best part about creating visually appealing videos is that it becomes easier to build a relationship with your audience members. When people feel connected, they are more likely to spend time on your site which will lead to conversions in the long term.
5. 10 times more engagement is generated by Facebook videos than traditional videos.
With so much more engagement being generated by Facebook videos, it pays to make use of the most popular social media platform and create visually appealing videos that can help you build an audience.
When people like your page, it allows you to promote your content using organic methods which can lead to conversions. If done right, it can lead to a surge in traffic for your site and business as well.
With so much social media management available, getting the most out of visual content marketing such as Facebook Live is not a tough task if one knows the steps to follow. The future looks bright for creating content that is driven by visual elements.
6. Infographics have witnessed the greatest boost in usage among B2B marketers over the last four years, with 67% of respondents reporting an increase.
Infographics are one of the best tools for marketers to engage with their audiences. They offer a wide range of appealing data that can be easily shared by people from all walks of life.
Infographics are not difficult to create as well. You only need to have an appealing design and enough data points that you can use to help your target audience get to a conclusion.
With so many analytics tools available at your disposal, you can easily track the performance of infographics and learn what works when it comes to getting engagement from your audience.
Create infographics that are customized towards your target audience and you will be surprised by the amount of momentum they can generate for your business.
7. According to Verizon Media, 69% of consumers watch online videos without the sound on.
Having captions and subtitles on your videos will improve the accessibility of your content which can lead to more views and engagements in the long term.
As you continue to create visually appealing visual content that contains captions and subtitles, it can become easier for people from different walks of life to connect with your brand.
When people watch videos without sound on they tend to look for information that is available quickly, thus making it crucial for marketers to grab their attention by adding subtitles and creating visual content that gets to the point quickly.
8. As of 2021, Snapchat had 293 million daily active users.
“Snapchat was originally built to help people talk to their close friends, rather than provide the opportunity to broadcast messages across the app”.
While the above might have been true, Snapchat users now tend to follow businesses for the videos and messages that they share. Some of the most popular categories on Snapchat include music, beauty, and fashion among others.
With so many marketers now looking to expand their business reach by gaining more followers on Snapchat, it has become easier to create visual content for this platform.
9. 50% of those aged between 18-34 said they would watch a new video from one of their favorite YouTube channels as soon as it comes out – even if they were doing something else.
With people’s attention span getting shorter and shorter, it can be difficult for marketers to grab their attention each time.
However, there is still hope if your business uses visual content. Many people said that they would leave everything they’re doing to watch the latest video released by their favorite channel.
By itself, this stat should be more than enough to convince you that the power of visual content.
And this would be for both, grabbing and maintaining people’s attention is second to none.
10. Over 1.42 billion individuals in the United States have used a virtual reality product, and 68.7 million people have utilized an AR (augmented reality) once a month.
In 2021, brands are using VR to improve their customer experience. It has become easier for marketers to use the technology to improve their sales efforts.
With advancements in VR technology, it is possible to create a 3D space that people can move around and get a better understanding of the product being sold.
How To Get Started With Visual Content Marketing
Let’s stay that the above stats convinced you of the need to start using visual content marketing in your business. If you are not sure how to get started, the following steps will get you moving in the right direction.
Step 1: Find out your audience and their pain points
The first step should always be to get to know your target audience. This will help you create better content that can directly address their needs.
Once you have a good understanding of what makes up your target audiences, it should be easier for you to come up with ideas for visual content creation like infographics or videos.
Step 2: Use analytics tools to track the performance of your visuals
Nowadays there are many free and paid analytics tools available at your disposal which can help you understand how people interact with your visual content and how it performs over time. Understanding this information is key to improving the value of visual content marketing.
Step 3: Get feedback from your audience
While you will be able to track the performance of your visuals, it is always better to get feedback.
This feedback would be from your audience on what they like or don’t like about it.
You can use tools like SurveyMonkey to send out surveys and gather valuable insights that will help improve your visual content marketing efforts.
Step 4: Don’t overthink creating your first visual content marketing piece
Now that you have all the required information to get started, the next step is to create your first visual content piece. That being said, you shouldn’t spend too much time trying to make sure that it is perfect before hitting publish. With Crello, you can create impressive and professional visuals in minutes.
Your first attempt might not be perfect. This will definitely help you understand your audience better and what they want from you in the long term.
Step 5: Get feedback and improve your visual content
After publishing your first attempt, you can now get feedback from all the channels where you shared your visual content. Look at the comments left by people on each channel and see if they are asking for more information or leaving suggestions on how to improve.
This should give you enough insight into what your next step should be. And, also show that most people are more than willing to offer their two cents in return for free content.
Step 6: Keep going and stay consistent until you get it right
If there’s one thing that should be clear by now, it is that visual content marketing is a marathon.
It’s not a sprint. There are no quick wins but if you are willing to get better at it with each passing day, you get bigger. This will churn better results in return for your efforts.
Staying consistent with it is key. After a while, you will get to a point where your audience trusts you wholly.
Oh, and also loves the content you share.
When it comes to visual content marketing, the more you give the more you will get in return.
Visual content marketing is receiving more and more attention from people who are exploring new ways of reaching their target audiences. With the help of analytical tools, it has become easier. Marketers can now track their progress and stay consistent in their approach until they get it right.
If your goal is to increase your traffic numbers, visual content marketing can be a great way of getting there. It beats written content in a way that it grabs the attention of people for longer. It also helps you stay in their memory even after they have finished interacting with your content.
By looking at these statistics, we hope that you get a better picture of visual content marketing.
And, how it can help your business grow in the coming years.