A good website with decent traffic is great. But as a business owner, you need conversions. So if your website isn’t helping you convert more visitors to customers, it’s time to take action.
To help you out, here is a list of the top 10 proven strategies that will increase your website’s conversion rate.
1. Highlight your Values
Customers are not only interested in what you offer. They also look for reasons to buy from you. So even though you have a perfect website with attractive fonts, images, buttons, etc., customers look for the value you put forward.
Think about what makes your company different from the competition – then refine the idea to showcase it in a credible sentence. At the same time, make sure that your values resonate with prospective customers.
2. Implement a Sales Funnel
The concept is simple – don’t ask the customer to buy your product too fast. People may not be ready to make a purchase right after they land on your website. Therefore, you need to slow down and build trust following the sales funnel model.
There are different ways to develop a relationship with the customer and prove your expertise. For example, you can offer helpful content on your website like blogs, videos, whitepapers, etc., to build trust. Collect their details and send follow up emails. Wait for them to come back and be your customer!
3. A/B Testing
A/B testing is a technique to increase your website’s conversion rate by comparing two elements to check which works better. For instance, if you cannot decide between two possible headlines for your website, you could run an A/B test to choose one.
Create two alternative versions of the page (page A and page B). Then, direct 50% incoming traffic to page A and 50% traffic to page B. Include CTA buttons on both pages. In the end, count how many people took action. You get your conversion oriented landing page.
4. Display Proof
Whatever you claim on the website, you should back it up with proof. Customer testimonials, case studies, third party reviews, etc., are web design elements that will boost conversion rate.
No customer wants to be the first person who uses a product or service. Including the testimonials of previous customers and case studies create a credible image of your brand before prospective buyers. You can also include logos of your partners to build trust instantly.
5. Optimize Layouts
The website layout is a very important aspect of user experience. However, a confusing layout design can often drive customers away. Therefore, you should optimize it based on insights from visitor data.
Different tools are used to get insights into user behaviour like scrolling, clicks, time spent on a page, etc. Using heat mapping tools, you can gain these insights and use them to create a web design that your visitors will love.
6. Remove Jargon
Clarity is the backbone of the copy that sells. It is best if you write for people. Many websites have jargon-filled text that a common person cannot understand. It is never useful for you.
Remove all the jargon and replace it with simple, straightforward text. Write conversationally – rephrase your text in a way that you are writing it for a friend. Change each sentence that your friend may not understand.
7. Make it Easy to Buy from You.
This step is important, especially if you run an ecommerce business. The website interface should be simple, and users should buy from you with as few clicks as possible. Then, you can add elements to tell a user what to do next.
Avoid too many options because choice paralyzes your customer. At the same time, if you have better filters, your prospects could find out the right product in less time. Likewise, never ask them to fill too many fields – avoid any field you don’t need to fulfil the order. Offering free shipping is a great idea.
8. Analyze Visitor Data
During conversion rate optimization, you cannot rely on assumptions but only on data. Therefore, you should constantly track and analyze visitor data to know about their preferences. The most important data you should collect are user behaviour, bounce rate, campaign click-through rates, and other customer feedback
Once you have collected enough data, you can create buyer personas representing your ideal customer. By now, you will have valuable insights about your target audience like their interests, likes and dislikes, pain points, goals, etc. Then, optimize your site based on this data.
9. Remove Distractions
Your website should be clear and easy to navigate. You need people to focus on a single action and not get distracted from it. Check whether there are elements on the page that could divert a user. The more visual elements a customer has to process, the less likely they will make a buying decision.
Remove unnecessary distractions like big headers, sidebars, irrelevant images, etc. Eliminate everything that you think is NOT contributing to the conversion. You can use heatmaps to find out exactly what people click on and what they don’t.
10. Compare Yourself with the Competition
Comparing with your competition is important because if you don’t, your customers will. People do their homework before purchasing by comparing different providers. You can use this to your advantage by pointing out what makes you better than the competition.
People often don’t give a lot of thought – they look at the price and the main features. So, make sure that you give proper explanations if you lack something. For instance, if your price is a bit higher than the competitors, include a section describing why your price is higher and why they should choose you.
11. Remove Risk Factors
Customers want to avoid risk when they purchase something. They won’t put their money at stake unless they are sure about getting the best. Unfortunately, this confusion happens a lot in the e-commerce sector. As a result, many people are still opposed to buying online. You can remove these risk factors from your customers’ minds by offering guarantees.
For example, you can offer a warranty period for replacement or exchange or a money-back policy for damaged goods – it is a quick way to increase your conversion rate besides building trust with your customers.
12. Add Incentives For Immediate Action
You might have come across these types of notifications before – “Sale ending in a few hours”, “Only one piece left”. This tone of the presentation can create a feeling of urgency, and people will take immediate action.
There are other popular incentives like a countdown timer, gifts for the first n number of buyers, etc. While adding these kinds of incentives, make sure that you sound authentic. People can identify when you are creating fake urgency, and it can affect your trustworthiness.
Increasing conversions is the best way to improve your ROI. The more visitors you convert, the higher your profits. We hope that the tips mentioned above will help you create the perfect strategy to increase your conversion rate. Keep in mind to define your goals, gather enough data and continuously run objective tests to find out what your audience wants.
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